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Green with envy

Brand Ireland is built on a powerful insight that will leave you green with envy.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: David Cullen, Rory McDonnell
December 12, 2018

Research papers

Irish cities uncovered

As a global company, the Heineken portfolio (Sol, Desperadoes and Tiger) use mass communication channels. The danger of this strategy is that it ignores social and cultural diversity in locations where much of its drinkers' culture is shaped: cities....

Catalogue: Congress 2015: Revelations
Authors: Guy Perrem, Sheila Cunningham
Company: MCCP, The Planning Agency
October 1, 2015

Videos

Ireland and same-sex marriage

Eliciting reliable and credible data from marginalised populations without compromising their safety is a dream of LGBT advocacy throughout the world. New survey technologies offer such a potential. Working in collaboration with ILGA (International...

Catalogue: Congress 2015: Revelations
Authors: Aengus Carroll, Eric Meerkamper
June 15, 2015

Research papers

Opinion polling in Ireland

This paper addresses itself to the factors underlying the rapid change in the attitudes held by the Irish media toward political opinion polling. It draws on data derived from the continuous IMS Political Monitor (established in 1974). It also...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: John F. Meagher
June 15, 1980

Research papers

A framework for the formulation of long-range educational policy in marketing

The paper argues that marketing education systems must be analysed and understood as open systems. Such a perspective focuses interest on the inter-relationship between system and environment, and in this paper, on the manner in which a system's...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: John A. Murray
June 1, 1976

Research reports

Nescafé packaging research in Ireland for Nestle's Ltd.

The objectives of this research were asfollows:1. To examine consumer reactions to recent Nescafehistory in terms of the introduction of granules,withdrawal of powder and re-introduction of powder;2 . To investigate the meaning of powder, how it...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 22, 1973

Research reports

Benson & Hedges in the Republic of Ireland

The research was required to examine the position of Bensonand Hedges Special Filter in the context of the Republic,with particular regard to its possible negatives andto define the particular aspects of existing pressadvertising for the brand which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1972

Research reports

Project D.C.I. (Part 2)

The objectives of this research were to examine names, packs, and products for a small tipped cigarette to be launched into the Irish market; it is the second stage of Qualitative Research, the first having been a feasibility study on attitudes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971