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Research reports

Shanghai and Rouge concept resesrch

The objectives of the research were:1. To assess the relative appeal of the conceptsto different target groups;2. To provide creative guidance on how theconcepts could be developed to finalize the package;3. In the case of 'Shanghai' to discover...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Shanghai and Rouge concept resesrch. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/shanghai-and-rouge-concept-resesrch


Research reports

Qualitative research into advertising developments for Noilly

Masius, Wynne-Williams and D'Arcy MacManus Ltd. are currentlyin the process of developing a new advertising campaign forNoilly. Accordingly, consumer research was needed in orderto provide information which would be a useful input fordevelopment....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 10, 1975
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Citation

, C. (1975a, May 10). Qualitative research into advertising developments for Noilly . ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-developments-for-noilly-


Research reports

Communications testing: TV commercial Gauntlet "Young man's pint"

A pilot commercial has been produced for 'Gauntlet' which is a new Whitbread beer. To help evaluate this commercial it was exposed to a sample of consumersrepresenting the main target audience. The main purpose of this research was to obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
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Citation

, C. (1973a, March 01). Communications testing: TV commercial Gauntlet "Young man's pint". ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/communications-testing-tv-commercial-gauntlet-young-man-s-pint-


Research reports

Qualitative research on cosmetic mouthwash advertising 'Aura'

A new cosmetic mouthwash brand- 'AURA' - is currentlybeing developed. The product formulation was underconsideration at the time of this research, but a creative strategy has been devised and a 3D secondanimatic ('Norah') produced for research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1975
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Citation

, C. (1975a, January 11). Qualitative research on cosmetic mouthwash advertising 'Aura'. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-cosmetic-mouthwash-advertising-aura-


Research reports

Intensive investigation of young people who open bank accounts

The specific objectives of this research were: 1. To identify psycho-economic types in this target group for the purpose of aiding communication with profitable sub-groups of young people.2. To identify those factors (i.e. marriage) which contribute...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Intensive investigation of young people who open bank accounts. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/intensive-investigation-of-young-people-who-open-bank-accounts


Research reports

Report on qualitative research on 'Belladonna'

The objectives of the research reported here wereto explore amongst the defined target market responsesat an emotional as well as a rational level to arange of 10 mockup packs and names. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 11, 1973
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Citation

, C. (1973a, July 11). Report on qualitative research on 'Belladonna'. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-belladonna-


Research reports

Checkwate advertising research

Chekwate low calorie fruit drink is currently beingre-launched. It is intended that the brand will be supportedby a television advertising campaign in the Tyne-Tees area.The purpose of relaunching Chekwnte is to widen usage,so it is proposed that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 14, 1975
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Citation

, C. (1975a, February 14). Checkwate advertising research. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/checkwate-advertising-research


Research reports

Qualitative research report on three new 'top deck' test commercials

Doyle Dane & Bernbach Ltd., have produced three animaticversions of television commercials for Top Deck to followthe 'Diver' campaign.The objectives of the new campaign are to create a clearidentity for Top Deck. The target market for Top Deck is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 11, 1974
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Citation

, C. (1974a, February 11). Qualitative research report on three new 'top deck' test commercials. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-report-on-three-new-top-deck-test-commercials


Research reports

Report on qualitative research on a new advertising approach for UDT moneycentres

The research was required to assess the effectiveness ofthe new 'Bank' approach and to determine whether ornot this designation evoked positive or negative attitudes from members of the target market;at the same time, a comparative evaluation of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 28, 1973
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Citation

, C. (1973a, April 28). Report on qualitative research on a new advertising approach for UDT moneycentres. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-new-advertising-approach-for-udt-moneycentres