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Research reports

Qualitative research on 'Thomas and Sarah' for London Weekend Television

The primary objectives of the researchwere as follows:1. To examine the appeal of "Thomas and Sarah"as a concept, as characters, and as a television series and to explore the reasons for the apparent decline in appeal;2. To explore a number of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research on 'Thomas and Sarah' for London Weekend Television. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-thomas-and-sarah-for-london-weekend-television


Research reports

Checkwate advertising research

Chekwate low calorie fruit drink is currently beingre-launched. It is intended that the brand will be supportedby a television advertising campaign in the Tyne-Tees area.The purpose of relaunching Chekwnte is to widen usage,so it is proposed that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 14, 1975
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Citation

, C. (1975a, February 14). Checkwate advertising research. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/checkwate-advertising-research


Research reports

Dulux 1978: Television advertising development

The proposed television advertising for Dulux for 1978 isbased on the transformation theme; FCB has developed twoexecutions, (called "Sun" and "Nature People"), which takedifferent routes to the communication of the brand andproduct propositions. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Dulux 1978: Television advertising development. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/dulux-1978-television-advertising-development


Research reports

Qualitative research on animatics for Oxo advertising

The 'Only Oxo Does It' campaign has run on TV sinceFebruary 1978.Although. this current campaign appears to beperforming well, there is obviously a need forlonger-term development in order to refresh theOxo proposition. As far as the TV campaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Qualitative research on animatics for Oxo advertising. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-animatics-for-oxo-advertising


Research reports

Qualitative research on 'no additives' advertising for Birds Eye Peas

This research was undertaken in order to comparethe effectiveness of a press campaign and a 15-sec TV campaign for Birds Eye Peas on a "no additives"approach. The effectiveness of each separately wasexamined and some assessment made of their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 13, 1973
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Citation

, C. (1973a, April 13). Qualitative research on 'no additives' advertising for Birds Eye Peas. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-no-additives-advertising-for-birds-eye-peas


Research reports

Towards global guidelines for television audience measurement

This document has, therefore, been designed to answer the many needs of a wide variety of user groups. Directed towards the whole of the international community, it endeavours to recognise both similarities and differences which exist across national...

Catalogue: ESOMAR Codes And Guidelines
Author: Audience Research Methods (ARM) Group
September 1, 1999
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Citation

Group, A. (1999a, September 01). Towards global guidelines for television audience measurement . ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/towards-global-guidelines-for-television-audience-measurement-


Research reports

Qualitative research on 'sweet as the moment' tv campaign for birds eye peas

The Company is revising the 'Sweet as the Moment' TV campaignwhich was so successful in the late 1950s. Two executions ofthe theme have been produced with the same visual and soundbut one with a Solo Boy insert and the other with MVO insert. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1975
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Citation

, C. (1975a, May 08). Qualitative research on 'sweet as the moment' tv campaign for birds eye peas. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-sweet-as-the-moment-tv-campaign-for-birds-eye-peas


Research reports

Baby Ribena advertising test

Although it is not planned to use television advertisingto support the national launch of Baby Ribena, this mediumhas been selected for the test market because there are not suitable regional magazines in the North West to carry theintroductory...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Baby Ribena advertising test. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/baby-ribena-advertising-test


Research reports

Quality Street TV commercials

Two new commercials have been developed for QualityStreet, based on the idea that people in the past haveshared so much in Quality Street and that Quality Streetis just as, or more, satisfying nowadays for sharing,for anybody and for any time. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Quality Street TV commercials. ANA - ESOMAR. Retrieved October 01, 2023, from


https://ana.esomar.org/documents/quality-street-tv-commercials