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Videos

Orchestrating key instruments to succesful collaborations

Through way of a moderated panel with two top MENAP research buyers, and an interactive Q&A with the audience, this presentation aims to emphasize how critical collaboration is in guaranteeing successful business relationships, and consequently,...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Lysandros Hadjilambrou, Shaurya Bhasin
June 15, 2017
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Citation

Hadjilambrou and Bhasin (2017a, June 15). Orchestrating key instruments to succesful collaborations. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/orchestrating-key-instruments-to-succesful-collaborations


Videos

Resistance is futile, you will be assimilated

Consumers in the UAE region have moved to being all digital, but market research methods are yet to adapt to this reality. With mobile and social media marketing spends exploding in the UAE region, are non-digital survey methods still relevant? Do...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Hector Paris, Dushyant Gupta
Company: Borderless Access Pvt. Ltd.
June 15, 2017
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Citation

Paris and Gupta (2017a, June 15). Resistance is futile, you will be assimilated. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/resistance-is-futile-you-will-be-assimilated


Videos

Paragon partnership with Save the Children UK

The Paragon partnership connects market research agencies with NGOs to provide support on research. Paragon is supporting Save the Children UK in its research on adolescent girl nutrition and child marriage in Western and Central Africa. The...

Catalogue: Congress 2017: Visionary
Author: Alexis Nestour
October 26, 2017
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Citation

Nestour, A. (2017a, October 26). Paragon partnership with Save the Children UK. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/paragon-partnership-with-save-the-children-uk


Videos

Turning a corner on negative perceptions of refugees in Europe

The world is currently facing the largest refugee crisis since World War II. At the same time, refugees have negative connotations, with the European public’s propensity to help being on shaky ground. In this paper, we therefore investigate...

Catalogue: Congress 2017: Visionary
Authors: Samantha Bond, Patricia Dominguez, Nijat Mammadbayli
Company: SKIM
October 26, 2017
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Citation

Bond, Dominguez and Mammadbayli (2017a, October 26). Turning a corner on negative perceptions of refugees in Europe. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/turning-a-corner-on-negative-perceptions-of-refugees-in-europe-9109


Videos
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Citation

Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/the-evolution-of-market-research-into-brandtech-


Videos

Injecting emotion into campaign effectiveness

Is it possible to test whether branded content met its campaign objectives? See how the BBC combined the latest in emotion tracking tech with devilish psych methods to product a new research tool that is taking the advertising world by storm.

Catalogue: Congress 2018
Author: Hamish McPharlin
September 23, 2018
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Citation

McPharlin, H. (2018a, September 23). Injecting emotion into campaign effectiveness . ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/injecting-emotion-into-campaign-effectiveness-


Videos

Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018
Authors: Karin Loobuyck, Ludovic Depoortere
Company:
September 23, 2018
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Citation

Loobuyck and Depoortere (2018a, September 23). Barry Callebaut strikes gold with the chocolate of the future. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/barry-callebaut-strikes-gold-with-the-chocolate-of-the-future


Videos

Blindfolded, describing an elephant

There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it,...

Catalogue: Congress 2018
Author: Leigh Caldwell
September 23, 2018
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Citation

Caldwell, L. (2018a, September 23). Blindfolded, describing an elephant . ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/blindfolded-describing-an-elephant-


Videos

How to win in the reputation economy by applying global insight in reputation to LATAM

The reputation economy is increasingly defined by the intangibles that shape the perceptions and reality of how a corporate brand is viewed. This session will tap into a rich vein of reputation insight based on the extensive RepTrak® database and...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Stephen Hahn-Griffiths
May 14, 2018
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Citation

Hahn-Griffiths, S. (2018a, May 14). How to win in the reputation economy by applying global insight in reputation to LATAM. ANA - ESOMAR. Retrieved May 29, 2023, from


https://ana.esomar.org/documents/how-to-win-in-the-reputation-economy-by-applying-global-insight-in-reputation-to-latam