Resources Library by ANA

Standing out from the crowd

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Christian Kurz, Anna Noel Taylor, Ian Wright, Jo McIlvenna, Ben Allen, Kerri Fortune

Companies: Viacom International Media Networks, Tapestry

September 8, 2019

Gen X today

Research shapes our brands, inspires our content and helps us to communicate with our audiences. We know a lot about kids, families and young adults, so this year we embarked on a project to support our Adult-focused brands by exploring Gen X...

Catalogue: Congress 2016: #WOW

Authors: Christian Kurz, Jo McIlvenna, Anna Noel Taylor, Emma Murray, James Guerrier

September 22, 2016

Gen X today

Research shapes our brands, inspires our content and helps us to communicate with our audiences. We know a lot about kids, families and young adults, so this year we embarked on a project to support our Adult-focused brands by exploring Gen X...

Catalogue: Congress 2016: #WOW

Authors: Anna Noel Taylor, Christian Kurz, Emma Murray, James Guerrier, Jo McIlvenna

June 15, 2016

TV re[defined]

In a short span of time, TV content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted doom for...

Catalogue: Congress 2015: Revelations

Authors: Christian Kurz, Jo McIlvenna, Ben Himowitz, Ian Wright, Anna Noel Taylor

Companies: Tapestry, Flamingo

October 1, 2015

21st century woman

Only 23% of women across Latin America actively agree there are enough women on TV they can relate to. That's a shocking statistic and a stark demonstration of the need for research that explores and explains how women really feel about their lives...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Pavel Escobedo, Antonio Flores, Beatriz Mello, Fernando Roca, Lina Roncanci, Lissette Valdes-Brito, Jo McIlvenna

June 15, 2015

TV re[defined]

In a short span of time, TV content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted doom for TV....

Catalogue: Congress 2015: Revelations

Authors: Christian Kurz, Jo McIlvenna, Ben Himowitz, Ian Wright, Anna Noel Taylor

Companies: Tapestry, Flamingo

June 15, 2015

'Power of laughter'

In 2012, Comedy Central undertook a major international study called ‘Comedy Across Borders’. This aimed to identify and explore how laughter shapes the lives of audiences and how this knowledge can be used for broadcasters and advertisers...

Catalogue: Congress 2014: What Inspires?

Authors: Christian Kurz, Jo McIlvenna, Julia Lamaison, James Guerrier

Company: GfK

September 10, 2014

'Power of laughter'

This presentation will demonstrate inspiration in the following ways:-inspiring innovation in the measurement of actual audience reaction to content-new insights to inspire and inform the creation of visual content and the scheduling of advertising...

Catalogue: Congress 2014: What Inspires?

Authors: Christian Kurz, Jo McIlvenna, James Guerrier, Julia Lamaison

Company: GfK

June 15, 2014

Kids of today and tomorrow (Spanish)

Research shapes our brands, inspires our content and helps us communicate with our audiences. Nickelodeon has undertaken the most detailed, far-reaching analysis to date of 9-14 year olds. Given the geographic scope of the study, we provide in-depth...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Jo McIlvenna, Carlos Garcia

June 15, 2014