Resources Library by ANA

The impact of the economic crisis

We are in the midst of a economic crisis: the worst recession in 100 years and which may rival The Great Depression of the 1930s. This crisis demands new market research: new methods of data collection, new respondent engagement, new analysis, and...

Catalogue: Congress 2009: Leading The Way

Authors: Peter Cooper, Simon Patterson

Company: QRi Consulting Ltd.

September 21, 2009

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Monica Cravenetya, Satish Pai

Company: Deka Marketing Research

June 15, 2015

Orchestrating key instruments to succesful collaborations

Through way of a moderated panel with two top MENAP research buyers, and an interactive Q&A with the audience, this presentation aims to emphasize how critical collaboration is in guaranteeing successful business relationships, and consequently,...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact

Authors: Lysandros Hadjilambrou, Shaurya Bhasin

June 15, 2017

Searching for new equilibrium in a post-Covid world

Join Vandana as she addresses the 3 big shifts that will impact your brand playbook:- Digital as the gateway to the future, playing a larger role in consumers becoming self-reliant;- The new storefront - Traditional commerce now moving online;-...

Catalogue: Asia Pacific 2020 - Insights Festival

Author: Vandana Chamaria

Company: Google

November 2, 2020

Flash news: EU-US Safe Harbour ends

Join us in this special Government Affairs Matters Flash News webinar looking at the court decision and analysing the impact it will have on market research agencies and their clients. We’ll debunk the myths and talk about the actual impact this...

Catalogue: Webinars 2015

Authors: Kim Smouter-Umans, Howard Fienberg, Alexander Singewald, Michelle Goddard, Abby Devine

June 15, 2015

Building effective networks

The world is becoming more complex - consumers are exercising greater choice, information sources of information are fragmenting, and the regulatory and political environment is growing more sensitive. In such an environment, the asks of the Insights...

Catalogue: Asia Pacific 2017: Discoveries

Author: Madhumita Chakraborty

May 9, 2017

Moving from consumer to brand and business insights

The evolution of the insights function and its contribution to business growth is addressed in this presentation, which provides a specific example of how brand & business insights can be an integrated, future focussed, and growth-driving...

Catalogue: Congress 2016: #WOW

Authors: Stephen Cooper, Rachel Stern

September 22, 2016

Tackling the EU general data protection regulation- Practical guidance for research and insights organisations

The media storm clouds are gathering around the EU General Data Protection Regulation (GDPR) focusing on breaches, fines and the lack of preparation on the part of businesses. You likely know what the GDPR is, but do you know how it will actually...

Catalogue: Congress 2017: Visionary

Authors: Peter Milla, Jane Attale

November 27, 2017

The future of life insurance

Based on an in-depth analysis of what ‘life’ means to Brazilians, we changed the life insurance industry: instead of compensating death, we created a new equation value to reward those who want to live more and live better.

Catalogue: Congress 2017: Visionary

Authors: Claudia Furniel, Gabriel Milanez, Luiza Baffa, Maisa Gennari

November 27, 2017