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Research papers

Actual problems of the migration for employment in Western Europe

Migratory workers and (increasingly) the members of their families who reside in the Federal Republic of Germany, have become a considerable social factor which does not always smoothly fit into the political, social and economic structures of the...

Catalogue: Seminar 1977: Social Research
Authors: Werner Brög, Michaela Voltenauer
December 1, 1977

Research papers

The scent and the marketing mix

This is a report on two recent exploratory studies in which these questions were addressed. Other aspects of one of these have previously been reported elsewhere, but not the data presented here. In view of the limited size and the non-representative...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Authors: J. Stephan Jeilinek, B. Olias du Bosque, J. Gschwind, Bernd Schubert, Andreas Scharf
Company: Procter & Gamble
June 15, 1991

Research papers

Analysis of missing values and analysis of scales measuring social strata in epidemiologic pilot studies (German)

At the ISB-Institut fur Jledizinische Informations- verarbeitung, Statistik und Biomathematik' in Munich our research group conducts pilot studies for a nationwide longitudinal study on side-effects of contraceptives. One of our objectives is to...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Ursula Kellhammer, Wilhelm Warncke
September 1, 1978

Research papers

The contribution survey research can make to the decision-making process

The following paper reports on a dialogue held between the President of the German Constitutional Court and the author. This dialogue was set in motion indirectly by an article the author published in 1979 in the Frankfurter Allgemeine Zeitung about...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983

Research papers

Tv audience data checkup

In the Federal Republic of Germany and West-Berlin there are three research instruments delivering TV audience data in a periodic manner: 1. Teleskopie, a panel with continuous daily measurement based on 1650 TV households with 3400 adults and 620...

Catalogue: Seminar 1982: Improving Media Research
Author: Jürgen Pfifferling
June 15, 1982

Research papers

Research for the development of Frankfurt Financial Times

In this paper I will be mainly talking about the research done in the third of these phases and I will confine ray attention to research needs of editorial and of circulation marketing. As a general observation with respect to these needs, we do...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Michael D. Ryan
November 23, 1983