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Research papers

Knowing the future

Using data collected in the springs of 1999 and 2000 from a standardized survey of over 18,000 respondents across the United States, a prospective model of health plan customer loyalty was developed. The model was based on a combination of...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Author: James Bologna
April 1, 2001

Research papers

Consumer driven prescription drug plans

Considerable discussion on the rising healthcare and pharmaceutical costs and the future direction of the U.S. healthcare system is routinely heard in political debates and with employers. Employers are shifting some of the cost burden to their...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: James Bologna, Donald Falkinburg
February 23, 2003