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Research papers
Humanising Big Data
The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...
Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anupama Wagh-Koppar, Vartika Malviya Hali, Sandeep Arora
Companies: KANTAR TNS Malaysia, Datamatics Global Services Ltd
November 20, 2013
Research papers
Lessons from Don Quixote
Three experienced international qualitative practitioners (two from Germany and one from the UK) across two research agencies draw inspiration from a classic Spanish novel to put forward a transformation agenda. A new and more collaborative model for...
Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Andrew Vincent, Nina Müller, Dörte Töllner
Company: Point-Blank International GmbH
November 20, 2013
Research papers
Let's go game!
Gamification is normally associated with technological tools and there is little guidance on its use regarding face-to-face quali surveys. A comparative experiment with gamification versus the traditional qualitative approach is addressed in this...
Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Luzia Celeste Rodrigues, Fernando Akira Yagi, Luiz Marcelo Abate de Siqueira
November 20, 2013
Research papers
Brief encounters
"Faster, cheaper, slyer" sounds like the Olympic motto translated into current requirements for market research and is rooted in client demands as well as respondent capacities. How qualitative research is able to encounter the need for an efficiency...
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Michael Dorsch
Company: forsa
November 20, 2013
Research papers
Freedom to reveal or freedom to project?
How do our own and social media persona relate to our 'real selves'? Where does freedom to express our true selves become more an opportunity to project the person we've always wanted to be? The findings from a unique research study that seeks to...
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Peter Totman
Company: Jigsaw Research
November 20, 2013
Research papers
What do you do when your world is turned upside-down?
A company marketed a product which had the highest volume of scripts in the Canadian prescription market for years, dominating its category. With post publication of safety concerns, promotion of the drug was discontinued for several years. With...
Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Johanna Faigelman, Catharine Bauer
November 20, 2013
Research papers
The next big thing
Qualities are always looking to increase their range of eclectic sources of inspiration, and that's why we want to share our new tools and insights from the worlds of education, policing & the legal profession, TV interviewing and Experimental...
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Andy Barker
November 20, 2013
Research papers
How netnography can be used to unlock the full potential of crowdsourcing contests
Until now crowdsourcing contests (idea generation via online platforms) and netnography (ethnography adapted to the internet) have been understood as two distinct approaches. A first example of an intertwined crowdsourcing/ netnography project, more...
Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Gregor Jawecki, Susanne Mathis-Alig, Johannes Gebauer
November 20, 2013
Research papers
