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Research papers

Re-interviewing in attitude surveys

A previous ESOMAR Paper on domestic energy saving discussed an experimental study in which were tested the predictive values of simple attitude statements. This present paper discusses a second experimental study which aims to test the usefulness of...

Catalogue: Seminar 1977: Social Research
Authors: Pamela Mills, Elizabeth H. Taylor
Company: KANTAR TNS Malaysia
December 1, 1977

Research papers

Policy research and care of the elderly

The Government has now enunciated its alternative; its present policy is to depend increasingly on 'community care'. The primary objective of the Department's policy on the care of the elderly is to enable old people to maintain independent lives in...

Catalogue: Seminar 1977: Social Research
Authors: Mark Abrams, Len J. Marchant
December 1, 1977

Research papers

Research techniques as an aid to public participation in local government

Britain has been committed to public participation in Local Government planning since 1968. Few people were surprised by the initial reluctance of the British public to make use of their new statutory right to participate. However, ten years later,...

Catalogue: Seminar 1977: Social Research
Author: John O'Brien
December 1, 1977

Research papers

Social research and market research

Market research is social research. If it is not - and every time it is not - social research it is not even "research", in that it cannot claim objectivity nor truth. In the past this has often been forgotten and has led to poor research. We have...

Catalogue: Seminar 1977: Social Research
Author: Carlo Erminero
Company: Demoskopea
December 1, 1977

Research papers

Research on policy-making in the consumer union sphere

The Danish National Consumer Union was formed in 1946. On this background the present project has been carried out. The major tasks were: a) Identification of major dimensions along which consumers perceive consumer policies and consumer tactics; B)...

Catalogue: Seminar 1977: Social Research
Authors: Folke Olander, Flemming Hansen
Company: AIM Create
December 1, 1977

Research papers

Similarities and differences between marketing research and social research

In this paper we want to point out a number of characteristics of the marketing-research-machinery one has to take into consideration when applying this kind of research to another field. On the other hand we try to make an inventory and a comparison...

Catalogue: Seminar 1977: Social Research
Author: Pieter van Schravendijk
December 1, 1977

Research papers

Research and social policy

This paper examines the role of the research worker in the formation of social policies. It explains the background to this by stressing that, in the UK at least, social policies, unlike economic policies, have no unifying framework. It also stresses...

Catalogue: Seminar 1977: Social Research
Author: Eric J. Thompson
December 1, 1977

Research papers

Some observations on the client-agency relationship in social survey research in the U.K.

This paper examines some aspects of the working relationship between clients and the personnel of commercial research agencies in the UK. From an examination of a number of actual projects, some indicators are proposed of factors likely to promote a...

Catalogue: Seminar 1977: Social Research
Author: Gerry E. Levens
December 1, 1977

Research papers

Industrial relations research

The paper describes the objectives of industrial relations research and actions that can stem from their findings, the problem in getting companies (at least in Britain) to undertake industrial relations research studies in the first instance a act...

Catalogue: Seminar 1977: Social Research
Author: Robert M. Worcester
Company: IPSOS
November 30, 1977