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Research papers

Developing models and software for the marketing department

Today's marketing manager lives in a world of information. This paper addresses the question of how to make the flow of information more meaningful and more productive. We shall talk about an information system that meets the needs of the marketing...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: David Zeitlin, R. Charney, J. Aspden
June 15, 1977

Research papers

Market planning and retailer buying decisions

This paper looks at the problems of managing large retailing organisations and the implications for the design of an effective marketing information system. Six broad problems are distinguished - increasing concentration in retailing, increasing...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Peter Doyle
September 1, 1973

Research papers

Future information technology

This paper describes recent developments in the application of high technology to the collection and utilisation of information for marketing decision makers. Since this technology has been applied to single-source data designs for advertising...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Laurence N. Gold
Company: Nielsen
June 15, 1986

Research papers

Solving the problem of data complexity and information overload

After nearly a twenty-year experience of collecting and analyzing marketing data, designing and implementing management support systems, Research International and Studio della Grisa committed themselves to create a new, powerful, easy-to-use,...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Andrea Traverso
June 15, 1990

Research papers

What can one buy?

PREDICASTS is an international organisation which provides from its United Kingdom office a comprehensive service to marketing researchers in Europe. Information is available as data-basis and in publications.

Catalogue: Seminar 1980: Information Systems In Action
Author: Peter Martin
June 15, 1980

Research papers

A marketing information and communication system

This paper will describe a Marketing Information and Communication System (MICS) that is based on market research and closely links the marketing research function to the marketing and sales function. The results accrued from this custom-designed...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Authors: Brian Keedwell, Richard Starr
June 15, 1983