Resources Library by ANA

Breaking the bubble around us

2017 has been a year of huge debate as to how AI will affect us all. 2018 will be a year when we see more practical applications. But what if we could use AI to assess what the world really thinks about MR in terms of its image, value and reputation?...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Dave McCaughan

May 23, 2018

Clipboards, calls and focus groupies

The industry view of the public perception of the market research industry often comprises of people standing around in shopping centre's with clipboards. As the gap between brand and consumer has shortened enormously in the last decade, is this...

Catalogue: Congress 2016: #WOW

Authors: Luke Sehmer, Melanie Courtright

June 15, 2016

Insights2020- Drive consumer centric growth

Research agencies risk disintermediation because of the rapidly changing context they operate in: i.e. an increase in direct-to-consumer touchpoints, competition from new data providers and more. The role of the research professional is polarising...

Catalogue: Congress 2015: Revelations

Authors: Steven Berkhout, Tom Wilms

Company: KANTAR TNS Malaysia

June 15, 2015

Market research, Big Data and competitive advantage (Portuguese)

Digital technology allows the collection, storage and analysis of vast volumes of data about consumer behavior in near real time. This is not a substitute for market research, but poses a threat to organizations that simply do "more of the same." The...

Catalogue: Latin America 2015: Carnival of Insights

Author: Marcelo Coutinho Lima

June 15, 2015

There's something about market research

In the past, market research has suffered from a poor reputation and whilst the industry is evolving, it continues to be a fairly elusive career choice that is difficult to define. That said we are seeing increasing numbers of enthusiastic young...

Catalogue: Congress 2014: What Inspires?

Authors: Katie Aylward, Samantha Bond

Company: Northstar Research

June 15, 2014

A diary of a new market researcher

What inspires graduates to pursue a career in market research? Do their expectations deviate, or agree, with the realities of work in the market research industry?I will address these questions by taking a look back at my first nine months in a new...

Catalogue: Congress 2014: What Inspires?

Author: Karen Foster

June 15, 2014

Winning in the age of now

12 years after a memorable Keynote in which he challenged the research industry to be more attuned to the power of emotional connections, Saatchi & Saatchi CEO Worldwide Kevin Roberts returns to ESOMAR with an optimistic message about the role of Big...

Catalogue: Congress 2014: What Inspires?

Author: Kevin Roberts

June 15, 2014

The Fringe Factory session

The Fringe Factory (an independent group of young professionals - supported by ESOMAR NEXT) has toured universities engaging young people and conducting a survey on careers. Fringe Factory will now close the loop, feeding back what they have learned...

Catalogue: Congress 2014: What Inspires?

Author: Will Goodhand

June 15, 2014

Turning farmers into miners

As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this understanding and improves our ability to influence....

Catalogue: Congress 2013: Think Big

Authors: Patricio Pagani, Reed Cundiff

Company: Infotools

June 15, 2013