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Research papers

Focus on the flow of enthusiasm

Superpromoters are clients who share their enthusiasm about particular products, brands and companies and influence other people by doing so. The theory urges companies to focus more on the enthusiasm of these customers. In 2011, Blauw conducted a...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Rijn Vogelaar, Arne van de Wijdeven
Companies: Philips International, Blauw Research
September 13, 2012

Research papers

Breaking the mirror

Two case studies (Menu Menu and Mirrortime) where online research has been an integral tool for design innovation projects are addressed in this paper. The projects differ in thematic focus, region and target group. The specific methodological...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Jon Rodriguez, Isabella Hoi Kee Wong
Company: Philips International
October 26, 2011

Research papers

Enlightened gardens

Philips Lighting needed insights in garden needs with the potential to make a change in the garden lights market. It was important for Philips Lighting to completely involve the entire interdisciplinary team (researchers, technicians, marketers,...

Catalogue: Congress 2011: Impact
Authors: Pamela Pauwels, Ank van Ophoven, Jochum Stienstra
Companies: Ferro Explore!, Philips International
September 18, 2011

Research papers

One part resonance, one part edge

Philips transformed its business from being technology driven to consumer driven, recognizing that this was their best strategy to create breakthrough products and winning communications programs. This presentation shares how Philips, in changing...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Federico Trovato, Alex Batchelor
Companies: BrainJuicer, Philips International
November 16, 2010

Research papers

Using online bulletin boards to develop high-value corporate strategy

Insights generated from interviews with hard to pin down stakeholders (ex. C-suite executives from customers in the B2B arena) can provide a benefit for planning corporate strategy. Online bulletin boards provide a powerful and flexible way to...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Michael Feehan, Penny Mesure, Orla McGouran
Company: Philips International
September 15, 2010

Research papers

We learn patients benefit

Philips Healthcare engaged BrainJuicer to set up a project in which patients with serious pulmonary conditions were able to share their experiences. This case study demonstrates the use of an innovative methodology: a project within a multi-client...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Laurent Verard, James Kennedy
Companies: BrainJuicer, Philips International
March 3, 2010

Research papers

Online community platforms

This presentation provides an overview of the online community platforms that are being used for product and service innovation. The presentation introduces a new form of online platform: the multi-client market research online community and...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Laurent Verard, James Kennedy
Companies: BrainJuicer, Philips International
October 29, 2009

Research papers

Sustainability, higher margin opportunities & economic crises

The recent economic downturn resulted in the rapid deterioration of the appeal of 'classic' luxury propositions and an equally rapid rise in the demand of a new, ethically-driven aspiration, namely the sustainable notion of premium. This presentation...

Catalogue: Congress 2009: Leading The Way
Authors: Howard R. Moskowitz, Alex Gofman, Marco Bevolo
Company: Philips International
September 22, 2009

Research papers

From dream to purchase

The advancement of the digital experience has opened up new and exciting worlds for consumers in ways that were only imagined ten years ago.The adoption curve of consumers of new digital products is accelerating, resulting in a changed shopping...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Author: Yvonne van Veen
Company: Philips International
March 4, 2009