Resources Library by ANA

The Formula to Decoding the Future of Infant Nutrition

How hard is it to feed a baby? Much harder than you might think. Each canister of infant formula is packed full of information about nutrients, formula features and their vast range of benefits. Which of those benefits matter to parents and why? Do...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Ana Ivanovic, Ana Ivanovic, Giulia Gasperi, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum, Ana Ivanovic, Giulia Gasperi, Michelle Hum

Companies: Cargill, TRIPTK

November 22, 2023

Vodafones Innovation Research Revolution

Vodafone is undoubtedly an innovative company. It employs thousands of technology experts and product managers, generating hundreds of ideas every year?and with a market of 300 million customers worldwide, there are plenty of people to sell them to....

Catalogue: Asia Pacific 2023 - Innovation

Authors: Leigh Caldwell, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear

Company: Irrational Agency

November 22, 2023

Flavour Innovation Powered by a Digital-First Approach to Leveraging Current Consumer Understanding

Data is the oil that fuels our era of innovation, technology and artificial intelligence. Data is rapidly growing, is infinite and does not ?depreciate? in value. Data can transform businesses by unlocking new insights and opportunities. On the...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Marwa Attia, Marwa Attia, Serene Wilson, Ushma Kapadia, Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani, Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani, Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani, Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani, Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani, Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani, Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani, Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani, Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani, Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani, Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani, Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani

Companies: Nestle, Kantar

November 22, 2023

In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before

As a human insights-driven organisation, URC requires accurate and robust consumer information to inform marketing strategy and the innovation pipeline. Historically this was achieved via large category specific U&A studies, which would then...

Catalogue: Asia Pacific 2023 - Innovation

Authors: James Fergusson, James Fergusson, James Fergusson, James Fergusson, James Fergusson, James Fergusson, James Fergusson, James Fergusson, James Fergusson, James Fergusson, Karen Reyes, Karen Reyes, Karen Reyes, Karen Reyes, Karen Reyes, Karen Reyes, Karen Reyes, Karen Reyes, Karen Reyes, Karen Reyes, Karen Reyes, Karen Reyes, Karen Reyes, Karen Reyes, Karen Reyes, Karen Reyes, Karen Reyes, Karen Reyes, Karen Reyes, Karen Reyes

Companies: URC, MDI

November 22, 2023

How Many Value Propositions is too Many?

Flipkart?s Big Billion Days (BBD) is one of India?s most awaited and biggest shopping festivals of the year. BBD signals the start of the festive sale season, and enjoys a very high equity in the minds of consumers. It is a significant contributor to...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan

Company: Flipkart Internet Pvt Ltd

November 22, 2023

Drive Innovation Success by Humanising AI

In today?s era of rapid technological change, two words effortlessly capture the force that is shaping tomorrow: artificial intelligence (AI). While nearly every industry is beginning to adopt AI, optimal applications for new product development are...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Colin Ho, Colin Ho, Jiongming Mu, Colin Ho, Jiongming Mu

Company: Microsoft

November 22, 2023

Wooing the Next Billion Customers

As startups and established brands grapple for profitable growth across markets, pioneering the development of a customer acquisition model that can lower the cost of growth is imperative. India?s rise as the world?s most populous economy with low...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Adrian Terron, Anju Joseph, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto, Adrian Terron, Anju Joseph, Kavita Mahto

Company: TATA Group

November 22, 2023

Unlocking Channel Insights via Open Data

On-premise channels (establishments such as restaurants, cafes, bars, pubs and nightclubs which are licensed to serve alcohol) insights are currently hard to access or purchase. Typically, this data is only available at an aggregated level with...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Luc Koppens, Ashvinder Brar, Luc Koppens, Ashvinder Brar, Terence Tan, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong, Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong

Companies: Sythesis, Brown-Forman

November 22, 2023

Creating a Better Everyday Life

IKEA aims to create a better everyday life for customers by creating home furnishing products that fulfil their needs, dreams, and frustrations. Since the 1970s, IKEA has visited real customers? homes to better understand their everyday lives...

Catalogue: Congress 2023

Authors: Eva Carin Banka Johnson, Stefan Vukjcevic, Terje Nilstun

September 29, 2023