Resources Library by ANA

The Value Equation: How Can Behavioural Science Increase Brand Value?

In this paper, you will learn how rediscovering the essence of why shoppers buy your category and how they choose brands is at the heart of winning shopper trade-offs. We will share a thought process using a value equation model to boost brand value:...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Richard Bordenave, Divya Radhakrishnan, Sophie Mahe, Ted Uloft

November 22, 2023

What's the New Normal

When executing research projects online, through panels and communities, it is often difficultreaching and engaging with younger audiences. This can impact the timings and finances of a project,so a need for optimising the research technique was...

Catalogue: Dynamic. Diverse. Digital

Author: Temi Marinova

Company: DWise

June 20, 2022

How to measure the effectiveness of a brand?

Have you ever wondered how you can objectively measure your brand's effectiveness relative toothers? Well, this is what we got tasked with at Epiphany by the world's largest sports apparel brand.We had to bring objectivity to the subjectivity in...

Catalogue: Dynamic. Diverse. Digital

Author: Alfie Adamson

Company: Epiphany RBC

June 20, 2022

Similarity and diversity in European attitudes

This paper draws mainly from the vast amount of qualitative work done for the European Commission since 1986 to provide a better understanding of what Europeans are, how they view Europe and the European Union, and what research reveals more...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Daniel Debomy, Melanie Bortun, Thomas Glaser, Ruben Mohedano

Companies: OPTEM, Data Media Ltd.

October 28, 2001

The workers' evolution

This paper investigates how workplace structures throughout Europe are changing, driven by the new economic and social environment. New research amongst leading employers in the United Kingdom will help reveal how organisations are responding to the...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Quentin Ashby, Steve Aumayer, Niamh Bryan

September 23, 2001

Measuring rebroadcast audiences in Central and Eastern Europe

This paper examines the practice of measuring rebroadcast audiences to international radio stations in central and eastern Europe. Finite resources mean that it is important that the effectiveness of this method of delivery can be properly assessed...

Catalogue: 2nd Radio Research Symposium

Author: Hugh Hope-Stone

June 15, 1997

Strategies for retailers in Europe by 2000

The environment in which retailers operate is changing rapidly in the late twentieth century. This is evidenced in the higher levels of turbulence, major political changes and new demands being made by consumers. The traditional approaches to retail...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: John Dawson

June 15, 1995

Values in East and West

This paper explores differences and similarities in a few basic value orientations in Eastern and Western European countries. Since knowledge about Eastern European countries is scarce or even lacking, no clear hypotheses with respect to these...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Loek Halraan

April 1, 1995

Strategic and structural implications in managing European brand development

This paper deals with three linked topics and their accompanying hypotheses:1. Strategic Implications for Branded Companies in the Single Market:-Corporate strategy will replace an add-up of brand objectives-Market segmentation will increase...

Catalogue: Seminar 1994: Building Successful Brands

Author: William Ramsay

June 15, 1994