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Research papers

New product buying behaviour

The purpose of this paper is to try to identify behavioural intentions to accept new products by buyers in intermediate organisations in the channel of distribution for grocery products. Four new products are offered using the technique of simulation...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: David A. Yorke
October 1, 1981
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Citation

Yorke, D. A. (1981a, October 01). New product buying behaviour. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/new-product-buying-behaviour