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Research papers

Strangers in the bank

The article presents how technical development, changing customer behaviour and lower barriers to entry into financial services markets open up opportunities for players from other industries to enter the industry traditionally dominated by banks....

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Christian Reber
September 1, 1999

Magazines

Revue Française du Marketing 1998 (N. 170)

Aujourd'hui, les grands thèmes évoqués seront: la perceptiondu Prix, les pratiques de la Distribution, le parrainage sportif comme Communication. Mais ces décisionsclassiques du marketing se trouvent entrelardées,passepoilées,...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 1998

Research papers

Visible success

The Office Products Market in Europe is characterised by a complex distribution structure and multiple sales channels. Up to seven layers of distribution for some consumable products add significantly to prices paid by the end user. Our client, a...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: Joe Seydel
June 15, 1994

Research papers

The effects of trade development on marketing in the Nineties

The following paper shows the prospective effects on marketing of the developments retail will experience in the nineties. It concentrates on an analysis of the situation in Europe. The starting point is the manufacturers' marketing concept in...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Gunter Redwitz
Company: GfK
June 15, 1992

Research papers

The use of retail audit research in developing and maintaining effective retail distribution

The paper gives an overview of the relationships between two key pieces of retail audit information, sales share and distribution. It shows how, if used correctly, retail audit data can give management a means of focussing their resources to increase...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Tony Antoniou
June 15, 1992

Research papers

Rethinking the distribution channels

In this paper, I shall examine the full spectrum of distribution channels for financial services. These changed comparatively little for at least 150 years, being based around branch banking and insurance brokers. Technology, combined with pressure...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Douglas Kerr
June 15, 1992

Research papers

Evolving retail structures and practices in the marketing of FMCG in Warsaw, St. Petersburg and Moscow

The dramatic political and economic changes which are under way in the former "communist bloc” countries have begun to transform the way products are marketed. The profound changes that have been taking place at all levels of the distribution...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Nicos Rossides
June 15, 1992

Research papers

Optimization of distribution channels

The distribution is analysed traditionally by two types of modeIs. The first type is economic. The economists have tried to justify the agents ' presence in the distribution channels. Two functions are filled by the intermediaries for the exchange of...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Bertrand Venard
June 15, 1992

Research papers

Audio- video- electro

In the annals of the history of business, the L980’s will undoubtedly be recorded as the decade of globalization. But like so many other aspects of that hyper-decade, the rhetoric of globalization often out-ran the reality. For the marketer...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Authors: Jean-Pierre Depasse, Raimund Gfrerer
Company: Nielsen
June 15, 1992