Resources Library by ANA

From a survey of market needs to the designing of a total product

In the light of a series of market surveys begun by the SNCF in 1967, there emerged as a common factor: the second- class passengers' deep dissatisfaction with the service provided. Since the SNCF was also facing the prospect of extensive renewal of...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: P. Rapello, Jacques Chauvineau

June 15, 1976

Changing the brand image

This paper proposes to reconsider the attitude of marketing researchers on brand image. Two examples are put forward, both of them concern transportation. The brand image of automotive products is determined, apart from the "objective” knowledge...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Louis Marton

August 1, 1975

A pre-test procedure which works

A communication model based upon exposure, information transmission and attitude change is proposed. Particularly the information transmission is dealt with in connection with a campaign for the Danish Railroads. This campaign has as its main purpose...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Erik Bache, Flemming Hansen

Company: AIM Create

August 1, 1975

The experiment near-gratis-fare

To what extent can drivers of private cars be won over to local public transport by cheap fares during the rush hour! Answering this question was the main task of the experiment NEAR-GRATIS-FARE. During the course of nine months, approximately 10.000...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Dieter Franke

August 1, 1975

The experiment near-gratis-fare (German)

To what extent can drivers of private cars be won over to local public transport by cheap fares during the rush hour! Answering this question was the main task of the experiment NEAR-GRATIS-FARE. During the course of nine months, approximately 10.000...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Dieter Franke

August 1, 1975

Traffic re-routing

This paper is concerned with a study commissioned by a local authority in London to check reactions of residents to a scheme by which traffic re-routing eased congestion on most roads at the inevitable expense of increased congestion on some....

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Bob Lane, Leonard R. England

September 1, 1974

Research for public transport investment

This paper discusses two major aspects of research for public transport investment. These are the provision of comprehensive and detailed journey data by all modes of transport for individual origin/destination areas, and the measurement of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Mervyn Flack

Company: Harris Interactive (Europe)

September 1, 1974

Data collection in research projects amongst the whole family

This paper deals with two case histories. The first is a study of the market (in Great Britain) for maps and was designed to measure details of the existing map population, the uses to which it is put and by whom. The second is a study of transport...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: John A. Samuels, P. L. Atkinson

June 15, 1972

Traffic forecast in respect of the "Autostrada Dei Fiori"

The subject in respect of road-traffic forecast may, doubtlessly, seem a very specialised one and somewhat lying on the outer side of the cases which usually fill the mini of those taking part in ESOMAR, but in actual fact, the procedure which is...

Catalogue: ESOMAR Congress 1964

Author: Michel Drillet

June 15, 1964