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Revue Française du Marketing 2002 (N. 189/190)

L'idée clé du début du 21 siècle est qu'un retour aux sources est indispensable et que la vocation première du marketing reste laconnaissance du client et la compréhension de ses attentes.«Que veut le consommateur? Que dit-il de...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

October 1, 2002

Radiocontrol in Switzerland

Switzerland is the first and, as of now, only country in which radio listening is not established by interviews but rather electronically. The Radiocontrol (RC) technique is based on audio comparison and has been delivering official radio data since...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Matthias Steinmann, Manuel Dähler, Knut Hackbarth

Company: Swiss Broadcasting Corporation

April 1, 2001

Exciting new conjoint options, via the web

Over the last few years there have been tremendous advances in the world of conjoint analysis in terms of software, mathematics, topics considered, and approaches. These advances create exciting new opportunities for conjoint analysis over the...

Catalogue: ESOMAR Net Effects 2001

Author: Ray Poynter

Company: KANTAR TNS Malaysia

February 11, 2001

Towards total communications strategies: Is media research keeping pace with change?

This book presents a detailed portrait of how the media research world is meeting the challenges of changing consumer and media environments. Its core themes will help media research professionals expand and develop their existing thinking. Many new...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Sheila Byfield

October 20, 1998

Providing data just in time

This paper first challenges the implied assumption that (a high proportion of) data is NOT provided in time. In a modern world, with CATI, and with more than 90% of business interviews being done by telephone, there is no reason why the data should...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author: Johan Aucamp

June 15, 1994

Is our data credible?

Many organisations have difficulty in making effective use of market research information, particularly in business to business markets. There are various reasons for this of which perhaps the two most important are: a) The calendar time taken from...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Authors: A. E.V. Dent, C. J. V. Dent

June 15, 1994

Measuring the effectiveness of twin commercials as a way of standing out amidst the clutter

Twin Commercials are rapidly becoming popular in the Netherlands as a way of coping with clutter. A theoretical framework justifying the use of Twin Commercials hardly exists. What is really needed is research into the effect of repetition within...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: John H. Faasse

May 1, 1994

Look at me when I'm talking to you!

This paper describes how Neuro Linguistic Progamming as a technique can be integrated in qualitative research with children to enhance the effectiveness. We propose that this integration leads to more valuable results than generally is expected with...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Authors: Jetty M. M. Plasschaert, Frank de Clercq

Company: PQR-Research

June 15, 1992

Multivariate mapping

In Market Research, data which is multivariate in nature is often generated. For example, in a Brand Association study the associations of brands with a variety of attributes are measured and in a Usage and Attitudes survey information regarding the...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?

Authors: Susan Stanley, Anthony Khan

Company: Unilever

June 15, 1992