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Research papers

Using government data for research and instruction

Data files developed by the government are frequently very large consisting, in some cases, of many millions of logical records. The needs of those who would do secondary analysis of these data have not necessarily been a factor in determining either...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Judith S. Rowe
September 1, 1973

Research papers

Societal and personal characteristics in concern about population control

The procedure described in this paper shows one way of dealing with an intricate system as well as giving preliminary ideas of the development of population control. In this paper I shall describe some of the first steps in this scheme and show how a...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Kurt W. Back
September 1, 1973

Research papers

Survey research on crime, criminal law and criminal justice in the United States

Since 1965, there has been rapidly expanding utilisation of surveys of the general public for knowledge about crime, law enforcement and criminal justice in the United States. This paper presents some results of an inventory completed in 1972...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Albert D. Biderman
September 1, 1973

Research papers

Changing test market technology in the USA

This paper focusses on the changing nature of new product test marketing. Perhaps first, it is appropriate to discuss the reason behind test marketing. The paper describes a survey of test marketing practice covering major American grocery, drug and...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: D. K. Hardin
September 1, 1972

Research reports

Qualitative research amongst pipe smokers in the New York area

The research was undertaken in order to explore American pipe smokers' attitudes towards imported tobacco brands, and how imported brands fitted into pipe-smoking habits. The results of this research are intended to provide abackground for devising...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971

Research papers

Negro and white attitudes towards problems and progress in race relations in the United States

Considerable research is being conducted in the United States directed toward obtaining a better understanding of Negro and white attitudes towards problems and progress in race relations in America, Opinion Research Corporation has conducted a...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Robert M. Worcester
June 15, 1969

Research papers

Hippies and dissident youth as perceived by American clergy

In recent years newspaper headlines have been shared by two groups which have sought to break out of traditional and spiritually outworn molds, but with this difference - modernizing clergymen want to become more worldly and hippie youth less so.

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Helen M. Hacker
June 15, 1969

Research papers

Management goals and marketing research

The following discussion points out that much research is unusable because it is conducted out of context with marketing problems. This in turn is linked to the historical development of the research function. Re-organization and integration of the...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Alexander L. Bie
Company: Ogilvy
August 1, 1967

Research papers

American experience with motivation research

Motivation research took root in American merchandising only a decade ago. Yet today, it is the most discussed specialisation in consumer work. The novel insights and methods of motivation research have been aired in many media — not only in the...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Paul Lyness
June 15, 1957