Resources Library by ANA

Measurement and definitions are inseparable

We cannot measure properly, if we don’t know what we want to measure. It sounds so simple and it looks boring to pay attention to the issue of definitions in media and market research. But we run into useless discussions if we do not understand...

Catalogue: Seminar 2016: Media Return on Investment

Author: Leendert van Meerem

June 15, 2016

Illicit trade (Spanish)

Despite the efforts of global organisations, governments and companies in controlling illicit trade, the phenomenon continues to be a latent threat for the global economy. According to the World Economic Forum, the global value of illicit trade and...

Catalogue: Latin America 2016: Research Renovation

Author: Lourdes Alvarez-Chavarria

Company: Euromonitor International

June 15, 2016

The potential power of digital creative

While digital media spend continues to grow exponentially, particularly in video and mobile platforms, creative is generally an after-thought when marketers are planning a digital campaign. While the ad industry provides a range of creative options,...

Catalogue: Congress 2016: #WOW

Authors: Samuel Kim, Matthew Sharp, Cortney Henseler

June 15, 2016

Impact with a twist...or the winded path from insight to action

Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative) – supported by a multitude of actors from creatives to the Irish government.In our...

Catalogue: Congress 2015: Revelations

Authors: Doerte Toellner, Helen King, Christoph Welter

Company: Point-Blank International GmbH

June 15, 2015

The path to purchase

Our industry commonly accepts as a given that shoppers take a journey as they come to make a purchase decision. This presentation will contradict that belief, suggesting that while a path to purchase may be useful from a marketing research...

Catalogue: Congress 2015: Revelations

Author: Stephen P. Needel

June 15, 2015

Brands that make me smile

Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Pete Comley

Company: Join the Dots InSites Consulting

June 15, 2014

Telling visual tales

“Most other businesses are very organised and have a thorough understanding of how you present yourself and how you present data, and how important it is, but it struck me that the research industry generally didn't- Martin Lambie-Nairn, Graphic...

Catalogue: CEE Research Forum 2014: East Connection

Author: Mateusz Galica

June 15, 2014

Qualitative research and neuroscience

To be able to pinpoint the relationship between qualitative research and neuroscience in accessing and exploring the unconscious thoughts and emotions of consumers, there are a number of fundamental misconceptions that need to be cleared up.Taking a...

Catalogue: Congress 2014: What Inspires?

Author: Georges Guelfand

June 15, 2014

Data synergy

Phones, tablets, phablets, Google glass and passive measurement technologies produce an immense amount of data from geo-location to in-the-moment information exchange, representing potential research gold. While vast in amount, in and of itself,...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Guy Rolfe, Richard Blades, Colin Strong, Gawain Morrison, Frits van der Schaaf

Company: KANTAR TNS Malaysia

June 15, 2014