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Research papers

Investigating the unsatisfied demand of the population

If the volume of the population's demand is defined as that quantity of a certain commodity which consumers intend buying in a certain period of time, we may infer that, effectively, the quantities of commodities bought may be smaller than the volume...

Catalogue: The European Marketing Research Review 1969
Authors: C. Dulliu, P. Rogoveanu, A. Vainer
August 1, 1969

Research papers

A price analysis of tomatoes in the Netherlands as a tool for framing marketing policy

In this paper an econometric price analysis of Dutch tomatoes will be presented. It is not only an effort at developing a tool of short run price forecasting. In fact, the analysis will be focussed on structural developments of the market. The plan...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: M. T. Meulenberg
May 1, 1968

Research papers

The scope and limitations of forecasting for industrial products

In order to arrive at statistical forecasts of the future growth of markets it is necessary to use statistical and econometric methods which are regarded in many quarters as being worlds apart from the conventional (and often qualitative) methods...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Louise Perruche
August 1, 1967

Research papers

The scope and limitations of forecasting for industrial products (French)

In order to arrive at statistical forecasts of the future growth of markets it is necessary to use statistical and econometric methods which are regarded in many quarters as being worlds apart from the conventional (and often qualitative) methods...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Louise Perruche
August 1, 1967

Research papers

Employment of econometric methods in forecasting the consumption of plastic materials

This paper sets out to describe the methods employed to make forecasts of the medium-term consumption (1970 and 1975) of plastics in the E. E. C. countries. Great Britain and the United States. Researches were conducted into the "EUROPLASTICS"; these...

Catalogue: ESOMAR Congress 1966
Authors: Henk L. Bos, Louise Perruche
September 1, 1966

Research papers

Employment of econometric methods in forecasting the consumption of plastic materials (French)

This paper sets out to describe the methods employed to make forecasts of the medium-term consumption (1970 and 1975) of plastics in the E. E. C. countries. Great Britain and the United States. Researches were conducted into the "EUROPLASTICS"; these...

Catalogue: ESOMAR Congress 1966
Authors: Henk L. Bos, Louise Perruche
September 1, 1966

Research papers

Traffic forecast in respect of the "Autostrada Dei Fiori"

The subject in respect of road-traffic forecast may, doubtlessly, seem a very specialised one and somewhat lying on the outer side of the cases which usually fill the mini of those taking part in ESOMAR, but in actual fact, the procedure which is...

Catalogue: ESOMAR Congress 1964
Author: Michel Drillet
June 15, 1964

Research papers

Market research and econometric analysis Integrated in a forecast model

This report proposes; to show how Pietro Gennaro e Associati has undertaken and resolved, using complementary methodologies, the problems of forecasting the development of an industrial sector. We have deemed it worthwhile to give a demonstration of...

Catalogue: ESOMAR Congress 1964
Author: Achille Del Castillo
June 15, 1964

Research papers

Econometric methods in forecasting sales of industrial products

There are of course considerable advantages in forecasting the sales of industrial products, whether for taking decisions regarding Investments (medium and long term) or the orientation of sales and production policy (short and medium term), but such...

Catalogue: ESOMAR Congress 1964
Authors: Michel Salomon, Pierre Aviron
June 15, 1964