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Case studies

Strategies for management use and system survival for marketing information systems

This paper describes the evolution from a longitudinal consumer panel to the planned development of an integrated Marketing Management Information System. AT&T's ten years experience with centrally developed marketing information systems is...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: A. Marvin Roscoe (Jr.), Jagdish N. Sheth
June 15, 1977

Research papers

The degree of information in advertisements

The degree of information contained in advertisements currently is a hot issue. Some consider it part of the social responsibility of marketing people not to publish only 'empty' advertisements, others have stated that more informative advertisements...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Costa Tchaoussoglou, Rob R. van den Heuvel, Jetty M. M. Plasschaert
June 15, 1981

Research papers

A guide to the public database worldwide and the way to use it for a better marketing

In the field of information one can observe two simultaneous phenomena which, of course, are somewhat related: 1. Everything is going faster and faster : the life of a product gets shorter and shorter, new materials are available, more competitors...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: François Libmann
June 15, 1990

Research papers

The years of experience with a dialogue marketing information system in action within the German Unilever

In 1977 I installed the EXPRESS Market Research Information Service at UNION Deutsche Lebensmittelwerke OmbH, a Unilever subsidiary. This paper discusses the value placed by the management on the system, after two years' experience of the system and...

Catalogue: Seminar 1980: Information Systems In Action
Author: Werner Röske
June 15, 1980

Research papers

Process from research to information business

In 1975 we started building our first data bank without an existing model. So far we have met with many problems and challenges which are centrally connected with the research institute's change of role from a researcher to a data producer. This is...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: Leila Lotti, Markku Takanen
January 25, 1984

Research papers

Competitor information systems in a multi-national company

This paper has attempted to show that it is not the realisation of the value of this theory nor the constructing of a concept for such a system which is the problem, but the practical implementation in a large multi-national company in terms of...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Janet Grant
June 15, 1983

Research papers

The changing information requirements for successful strategic planning in the pharmaceutical industry

Worldwide challenges to pharmaceutical industry growth and profitability have resulted in an intensified interest in management effectiveness and efficiency. As a result, planning activities have become more formalised and often more extensive. The...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Marsha H. Fanucci
June 15, 1983

Research papers

Information system

Those who have been keeping up-to-date with developments in information science and technology, and have access to the enormously expanded volume of information now available, can be forgiven for wishing sometimes that they knew the spell which would...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Andrew Robert McIntosh
January 25, 1984

Research papers

The information systems of large retailers

This paper deals with information systems in a department store environment (as a large retailer). Management information is mainly concerned with short-range problems, since retailers in general and department store retailers in particular manage in...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Kurt W. Grässle
April 1, 1974