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Research papers

Standing out from the crowd

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christian Kurz, Anna Noel Taylor, Ian Wright, Jo McIlvenna, Ben Allen, Kerri Fortune
Companies: Viacom International Media Networks, Tapestry
September 8, 2019
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Citation

Kurz et al. (2019a, September 08). Standing out from the crowd. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/standing-out-from-the-crowd


Research papers

An automated system of collecting point of sale information from record stores

Contrary to popular belief the 1960's, with the Beatles and the Rolling Stones, were not the boom era of the recorded music industry - this happened in the late 1970's. In 1978 retail sales of recorded music were £596 million (at 1983 prices) and...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Malcom R. Mather
Company: Gallup International Association
June 15, 1984
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Citation

Mather , M. R. (1984a, June 15). An automated system of collecting point of sale information from record stores. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/an-automated-system-of-collecting-point-of-sale-information-from-record-stores