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Nguyen, Naohara and Yoshida (2020a, November 02). Driving consumers' brand perception and engagement. ANA - ESOMAR. Retrieved October 09, 2024, from
https://ana.esomar.org/documents/driving-consumers-brand-perception-and-engagement
Gaiduk, D. (2019a, November 10). What you see (is NOT) what you get. ANA - ESOMAR. Retrieved October 09, 2024, from
https://ana.esomar.org/documents/what-you-see-is-not-what-you-get
Venkataraman and MIttal (2019a, September 08). Discovering new actionable insights with AI. ANA - ESOMAR. Retrieved October 09, 2024, from
https://ana.esomar.org/documents/discovering-new-actionable-insights-with-ai
Xi et al. (2019a, May 22). Unspeakable truths . ANA - ESOMAR. Retrieved October 09, 2024, from
https://ana.esomar.org/documents/unspeakable-truths-
Gallagher and Earle (2018a, September 23). Permission to launch. ANA - ESOMAR. Retrieved October 09, 2024, from
https://ana.esomar.org/documents/permission-to-launch-9387
McPharlin, H. (2018a, September 23). Injecting emotion into campaign effectiveness . ANA - ESOMAR. Retrieved October 09, 2024, from
https://ana.esomar.org/documents/injecting-emotion-into-campaign-effectiveness--9370
Clinton and Lapinski (2001a, February 11). Testing television advertising using interactive television. ANA - ESOMAR. Retrieved October 09, 2024, from
https://ana.esomar.org/documents/testing-television-advertising-using-interactive-television
Hansen, F. (1998a, September 01). Advertising research . ANA - ESOMAR. Retrieved October 09, 2024, from
https://ana.esomar.org/documents/advertising-research-
Pfleiderer and Luke (1989a, September 15). Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen. ANA - ESOMAR. Retrieved October 09, 2024, from