The results has been filter on Authors containing Astrid V. Middelmann-Motz.
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Melzer-Lena and Middelmann-Motz (1998a, September 01). Research among children . ANA - ESOMAR. Retrieved June 10, 2023, from
Middelmann-Motz and Melzer-Lena (2000a, August 01). Brand preference in adolescence - Brand loyalty as adults? . ANA - ESOMAR. Retrieved June 10, 2023, from
Melzer and Middelmann-Motz (1984a, June 15). The importance of brand preference in adolescence for brand loyalty later on. ANA - ESOMAR. Retrieved June 10, 2023, from