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Research papers

Millennial mediavores

The authors? experience suggested that using traditionally broad mediagroupings could limit the effectiveness of a media recommendation. Thisis increasingly becoming of major concern as the media options for under24-year-olds flourish and the same...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Briar Harland, Alana Storey
November 1, 2000
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Citation

Harland and Storey (2000a, November 01). Millennial mediavores . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/millennial-mediavores-