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Research papers

The influence of information and a new mental model of adaptation

In focusing on the need for a new mental model, we cite two issues of central concern to transnational business firms. These two issues are 1) recognizing the influence of national culture on the normal life of customers and the ways culture affects...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Jeanne Binstock van Rij
September 1, 1994

Research papers

The need for cultural intelligence

Cultural intelligence as a basic capability of transnational business is a significant competitive advantage. It allows decision-makers to go the first step beyond 'hard' quantitative techniques and linear conclusions to the consideration of 'soft'...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Author: Jeanne Binstock van Rij
June 15, 1993

Research papers

Global growth of US values among youth

Michael Porter suggests that a nation's firms are often international leaders in industries that are related to the nation's national passions. A firm developing product for demanding and sophisticated consumers in the home market gets an earlier...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Jeanne Binstock van Rij
June 15, 1992