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Videos

IoT and market research (Spanish)

The Internet of things (IoT) has disrupted several industries in the recent years. Logistics, medicine, manufacturing, and much more but market research is not one of them. Several reasons explain this, but the main reason is that the data required...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Jorge Andrés Mendez, Ricardo Velasquez
Company: Synapsis
May 14, 2018
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Citation

Mendez and Velasquez (2018a, May 14). IoT and market research (Spanish). ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/iot-and-market-research-spanish-


Research papers

IoT and market research

The Internet of things (IoT) has disrupted several industries in the recent years. Logistics, medicine, manufacturing, and much more but market research is not one of them. Several reasons explain this, but the main reason is that the data required...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Esteban Angel, Javier Cartagena, Jorge Andrés Mendez, Ricardo Velasquez, Maria Alejandra León
Company: Synapsis
March 19, 2018
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Citation

Angel, Cartagena, Mendez, Velasquez and León (2018a, March 19). IoT and market research. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/iot-and-market-research


Research papers

Successful snacks and shopper insights

This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...

Catalogue: Congress 2017: Visionary
Authors: Juan Pablo Garcia, Jorge Andrés Mendez
Company: Synapsis
September 4, 2017
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Citation

Garcia and Mendez (2017a, September 04). Successful snacks and shopper insights. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/successful-snacks-and-shopper-insights


Research papers

Successful snacks and shopper insights

This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...

Catalogue: Latin America 2017: #IN
Authors: Juan Pablo Garcia, Jorge Andrés Mendez
Company: Synapsis
June 15, 2017
×

Citation

Garcia and Mendez (2017a, June 15). Successful snacks and shopper insights . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/successful-snacks-and-shopper-insights-


Videos

Successful snacks and shopper insights (Spanish)

Get to know how PepsiCo Foods achieved a turnover in the assorted multipacks segment in Colombia, after losing market share for 2 years in a row, applying an actionable segmentation model and simple co-creation exercises with shoppers. SKU...

Catalogue: Latin America 2017: #IN
Authors: Jorge Andrés Mendez, Juan Pablo Garcia
Company: Synapsis
June 15, 2017
×

Citation

Mendez and Garcia (2017a, June 15). Successful snacks and shopper insights (Spanish). ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/successful-snacks-and-shopper-insights-spanish-