You searched for: ""

The results has been filter on Authors containing Kosuke Yoshida.
ANA has found 1 results for you, in 80 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Driving consumers' brand perception and engagement

Bad ads create bad experiences for consumers and negatively impact your brand. It is critical to know what creative element or pattern can help drive brand performance and direct response. However, creative A/B tests or lab tests with facial...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Minh Nguyen, Tomoya Naohara, Kosuke Yoshida
Companies: Google, INTAGE HOLDINGS Inc.
November 2, 2020
×

Citation

Nguyen, Naohara and Yoshida (2020a, November 02). Driving consumers' brand perception and engagement. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/driving-consumers-brand-perception-and-engagement