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Research papers

Brand loyalty among mobile phone users

This paper assesses a method that enables market researchers to provide a comprehensive understanding of what determines consumer loyalty (or absence) in a product category. The proposed approach assumes that the individual characteristics of...

Catalogue: Latin America 2002
Authors: Paulo Luís Gomes Alves, Silvia Aquino
May 12, 2002

Research papers

Being American

Studies from respected sources such as the Pew Global Attitude project have shown marked declines in positive attitude towards the United States. These negative attitudes, however, are directed more towards the government of George Bush than at the...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Nic Hall, Silvia Aquino
October 24, 2004