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Research papers

MIRBIS

MIRBIS has almost thirty people (25 from USSR and 5 from Italy) working on different business lines: 1) Training top and middle Soviet public administration and company management. 2) Economic research aimed at finding new development strategies for...

Catalogue: Seminar 1990: Countdown to 1992
Author: Fabio Gobbo
June 15, 1990
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Citation

Gobbo, F. (1990a, June 15). MIRBIS. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/mirbis


Research papers

Management of human resources

In times of great technological change of market evolution, mergers and acquisition, the issue of human resource management would seem to be a very low profile activity. Traditionally in-fact, human resource management has never been considered a...

Catalogue: Seminar 1990: Countdown to 1992
Author: Cristina Galgano
June 15, 1990
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Citation

Galgano, C. (1990a, June 15). Management of human resources. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/management-of-human-resources


Research papers

The human resources management consultant in the Europe of 1992

In this paper I will attempt to describe the organisation of human resources management in European companies, and the impact of the building of Europe in that area, today and in the future. I will speak particularly of multinational companies, but...

Catalogue: Seminar 1990: Countdown to 1992
Author: Denise Annandale-Massa
June 15, 1990
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Citation

Annandale-Massa, D. (1990a, June 15). The human resources management consultant in the Europe of 1992. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-human-resources-management-consultant-in-the-europe-of-1992


Research papers

Generale bank in the 1990s

Banks are always concerned to respond to market demand and consequently have an eye to the future, anticipate expectations and innovate. The approach of the single market is accelerating this process, illustrating a statement by the American...

Catalogue: Seminar 1990: Countdown to 1992
Author: Jacques de Keyser
June 15, 1990
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Citation

de Keyser, J. (1990a, June 15). Generale bank in the 1990s. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/generale-bank-in-the-1990s


Research papers

Strategic positioning for a European airline in the 1990s

The development of air traffic in the 1990's is a constant factor in the future foreseen by airlines and the organizations that represent them. Already developing markets (such as Europe and the Asian Pacific), together with new markets that are ripe...

Catalogue: Seminar 1990: Countdown to 1992
Author: Paolo Lo Bascio
June 15, 1990
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Citation

Lo Bascio, P. (1990a, June 15). Strategic positioning for a European airline in the 1990s. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/strategic-positioning-for-a-european-airline-in-the-1990s


Research papers

The automotive industry in post-1992 Europe

We can speak meaningfully about the European Automobile Industry only by placing it in its world context. After a brief glance at the automobile industry and the automobile market in Europe today, we will analyze some probable influences on this...

Catalogue: Seminar 1990: Countdown to 1992
Author: Daniel Leconte
June 15, 1990
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Citation

Leconte, D. (1990a, June 15). The automotive industry in post-1992 Europe. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-automotive-industry-in-post-1992-europe


Research papers

Development of a Europe-wide strategy in the field of concrete products

The research showed clearly that if everybody is talking about the European market as a single market, the reality, especially in the construction sector, was definitely and strongly influenced by local practice, attitudes and habits. Therefore,...

Catalogue: Seminar 1990: Countdown to 1992
Authors: Herman Degans, Guy Morre
June 15, 1990
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Citation

Degans and Morre (1990a, June 15). Development of a Europe-wide strategy in the field of concrete products. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/development-of-a-europe-wide-strategy-in-the-field-of-concrete-products


Research papers

Standardizing research in a heterogeneous Europe?

Structural changes in Europe and in the environment of the firm are affecting European marketing strategies and the need for information. Information will have to be future-oriented, will have to predict consequences, will have to cover the European...

Catalogue: Seminar 1990: Countdown to 1992
Author: Dirk Huisman
Company: SKIM
June 15, 1990
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Citation

Huisman, D. (1990a, June 15). Standardizing research in a heterogeneous Europe?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/standardizing-research-in-a-heterogeneous-europe-


Research papers

Conclusions

This seminar was, from the beginning, planned to be ambitious in its objectives. The programme was to clarify the key issues facing management and marketing across a range of important fields. The speakers were to be eminent, especially by...

Catalogue: Seminar 1990: Countdown to 1992
Author: Peter Tyler
June 15, 1990
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Citation

Tyler, P. (1990a, June 15). Conclusions. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/conclusions-3438