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Research reports

Customer satisfaction studies

Customer Satisfaction Studies (CSS) have been carried out for very many years. More recently their importance and role have however altered considerably. First, they have become one of the fastest growing sectors of the research industry. Second,...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2005

Research reports

Qualitative research on Open Date Coding

Key Markets and Savon have planned to introduceOpen Date Coding on various foods at the end ofFebruary 1974. The research was required on responsesto Open Date Coding, and on the kinds of informationwhich consumers value in terms of freshness and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 24, 1974