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Research papers

Irish cities uncovered

As a global company, the Heineken portfolio (Sol, Desperadoes and Tiger) use mass communication channels. The danger of this strategy is that it ignores social and cultural diversity in locations where much of its drinkers' culture is shaped: cities....

Catalogue: Congress 2015: Revelations
Authors: Guy Perrem, Sheila Cunningham
Company: MCCP, The Planning Agency
October 1, 2015
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Citation

Perrem and Cunningham (2015a, October 01). Irish cities uncovered. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/irish-cities-uncovered-8579


Research papers

Opinion polling in Ireland

This paper addresses itself to the factors underlying the rapid change in the attitudes held by the Irish media toward political opinion polling. It draws on data derived from the continuous IMS Political Monitor (established in 1974). It also...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: John F. Meagher
June 15, 1980
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Citation

Meagher, J. F. (1980a, June 15). Opinion polling in Ireland. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/opinion-polling-in-ireland


Research papers

A framework for the formulation of long-range educational policy in marketing

The paper argues that marketing education systems must be analysed and understood as open systems. Such a perspective focuses interest on the inter-relationship between system and environment, and in this paper, on the manner in which a system's...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: John A. Murray
June 1, 1976
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Citation

Murray, J. A. (1976a, June 01). A framework for the formulation of long-range educational policy in marketing. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/a-framework-for-the-formulation-of-long-range-educational-policy-in-marketing


Research papers

Consumer reaction to retail price and display changes

This article describes a marketing experiment which we believe to be the first of this type in Ireland. This controlled experiment was an attempt to test consumer reaction to price and display changes of a specific consumer product, a branded aerosol...

Catalogue: The European Marketing Research Review 1968
Authors: Anthony Cunningham, Norman O'Connor
August 1, 1968
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Citation

Cunningham and O'Connor (1968a, August 01). Consumer reaction to retail price and display changes. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/consumer-reaction-to-retail-price-and-display-changes


Research papers

Measuring the promotional effectiveness of national tourist organisations

Measuring the effectiveness of the Irish Tourist Board's promotional activities is a continuing process, because of the need to: 1. Justify enough financial support for the organisation's work, and 2: Maintain improvement of effectiveness. Ireland's...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Robert Irvine, Ronald E. Walpole
June 15, 1967
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Citation

Irvine and Walpole (1967a, June 15). Measuring the promotional effectiveness of national tourist organisations. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/measuring-the-promotional-effectiveness-of-national-tourist-organisations