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Research papers

Making sound decisions

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}No More Sonic Trash! From phones to hospitals to cars, sound has the potential to vastly...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Joe Sauer, Lauren McGuire, Nic Thomas
Companies: Sentient Decision Science, Nissan Motor Co.
September 8, 2019

Videos

Making sound decisions

No More Sonic Trash! From phones to hospitals to cars, sound has the potential to vastly enhance our lives. Learn how to solve creative, human and business challenges with music and sound, from the de-facto thought leaders in sonic insight. 

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Lauren McGuire, Joe Sauer
September 8, 2019

Magazines

Revue Française du Marketing (Octobre 2004)

Dans une publication dont le délai médian entre la réception des articles et leurpublication demeure voisin de l'année, la notion d'actualité s'entendcum grano salis. Ã€ propos de la collection:La Revue Française du...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2004

Magazines

Revue Française du Marketing 1999 (N. 172)

Ce numéro spécial consacré au parrainage sportif prend encompte cette double perspective sociétale d'abord et managérialeensuite. Il existe au moins deux manières de cerner le concept de parrainage sportif. La...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 1999

Magazines

Marketing and research today (June 1991)

Commercial television has spread across Europe and is now available in virtually every West European country. Print remains the most important single medium in terms of advertising spend. How are these two major mediaperceived by advertisers and...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
June 1, 1991

Research papers

Marketing research mirror in corporate communication planning

This paper is founded on the market research carried out by the author in 1987 in the Market Research Centre - Zagreb, for the needs of a specific Yugoslav conglomerate which is involved in the production and processing of zinc, alloys and chemical...

Catalogue: ESOMAR Congress 1989
Author: Nenad Porges
September 15, 1989

Research papers

'Below-the-line spending' the need for understanding and control

SPAR has been designing, implementing, evaluating and executing promotional programs since 1967. Our approach has been successfully implemented in the United States, Canada, the United Kingdom and Australia. In the UK, through a joint agreement, AGB...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: William H. Bartels
November 6, 1985

Research papers

Closing of the seminar

Some remarks on what we called below-the-line. It seems to me that this area has reached a more developed status from the research point of view. Still there is room for improvement, especially: We observe that cumulated experiences lead to learning...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Mario van Hamersveld
Company: Philips International
November 6, 1985

Research papers

Sales promotion

Sales Promotion is a strategic communications discipline at least for those client companies who use it properly. As a discipline it has a leading edge over most others in that it can be used tactically to produce a short term result but only within...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Gerry Postlethwaite
November 6, 1985