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Klopsch and Kuhl (1969a, June 15). A system for medium-term sales forecasts for short-lived consumer goods (German). ANA - ESOMAR. Retrieved March 29, 2024, from
Klopsch and Kuhl (1969a, June 15). A system for medium-term sales forecasts for short-lived consumer goods. ANA - ESOMAR. Retrieved March 29, 2024, from
Squirrell, N. J. (1964a, June 15). Market research and management decisions. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/market-research-and-management-decisions