You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Recall.
ANA has found 14 results for you, in 431 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Touch and go

To better understand the effects of physical media, Canada Post and True Impact conducted research using Electroencephalography (EEG) and eye tracking. The researchers developed two integrated, non-branded campaigns with the same creative and...

Catalogue: Congress 2018
Author: Diana Lucaci
September 23, 2018
×

Citation

Lucaci, D. (2018a, September 23). Touch and go. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/touch-and-go-9417


Research papers

A cost-effective way for testing outdoor creatives

The paper describes an analysis of outdoor creatives and its effect on aided recall of the outdoor campaign. We have analyzed 116 outdoor campaigns.For each of the campaigns, the following data were available: a photo of the poster, number of sites,...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Andraz Zorko
June 20, 2005
×

Citation

Zorko, A. (2005a, June 20). A cost-effective way for testing outdoor creatives. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-cost-effective-way-for-testing-outdoor-creatives


Magazines

Marketing and research today (November 1995)

Mediametrie conducted a panel in January-February 1993 called 75,000.The role of the panel was to compare recall and diary methods, as well as themain audience results. The first paper in the current issue explains how these methods differ and...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
November 1, 1995
×

Citation

B.V., E. (1995a, November 01). Marketing and research today (November 1995). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-november-1995-


Research reports

Summary report on television advertising for Grovewood kitchen units 'Tramps' commercials

In recalling commercials in the reel shown;the Grovewood advertisement was always spontaneouslyrecalled and in most cases was either noted as GrovewoodImpact or Kitchens. Errors tended to relate to mishearingthe name, which was unknown to almost all...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
×

Citation

, C. (1975a, August 01). Summary report on television advertising for Grovewood kitchen units 'Tramps' commercials. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/summary-report-on-television-advertising-for-grovewood-kitchen-units-tramps-commercials


Research reports

Kitchen queen awareness study

The research was required to provide informationregarding the extent to which Kitchen Queen is knownand used by consumers living within the catchment areaof the store (effectively contained within a 15-mile radius of Manchester). About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 10, 1974
×

Citation

, C. (1974a, January 10). Kitchen queen awareness study. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/kitchen-queen-awareness-study


Research reports

Barclaycard responses

In the Campaign Evaluation Study (Sloare Research),it was found that 32% of all those claiming to recallBarclay advertising replied "Barclaycard" and nothingelse. The purpose of this research was: 1. To isolate respondents who responded...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
×

Citation

, C. (1973a, June 01). Barclaycard responses. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/barclaycard-responses


Research reports

Qualitative research on Maxwell House commercial

The research was required on a new commercial forMaxwell House with a view to assessing what messageand image Maxwell House are trying to put across. On the assumption that Maxwell House will havetested the commercial themselves against their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1973
×

Citation

, C. (1973a, March 11). Qualitative research on Maxwell House commercial. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-maxwell-house-commercial


Research reports

Research on fruit gum advertising in comics

Garland Compton has developed a series of comic strip advertisements for inclusion in children's comics as an extension of the 'Four Minute Smile' television campaign. The series concerns the adventures of Sir Lastalot, a knight of the Rowntrees...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
×

Citation

, C. (1971a, June 01). Research on fruit gum advertising in comics . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/research-on-fruit-gum-advertising-in-comics-


Research reports

Pilot research on the Guinness advertising campaign

The broad objectives of this research were to assess what the current campaign has communicated about Guinness to non-exclusive Guinness drinkers. The research was prompted by questions about whether the campaign may beconfusing to consumers, and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
×

Citation

, C. (1971a, May 01). Pilot research on the Guinness advertising campaign. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/pilot-research-on-the-guinness-advertising-campaign