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Berg and Johnsson (1982a, June 15). Describing target groups in terms of life-styles in the leading department store chains in Sweden. ANA - ESOMAR. Retrieved March 28, 2023, from
Berg, Gunnefur and Grenabo (1989a, September 01). New techniques in product development using quantitative socio-cultural mapping and qualitative typology research to identify Sspecific target groups. ANA - ESOMAR. Retrieved March 28, 2023, from