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This paper describes how new profiles for the main department and variety store chains in Sweden were created based on research where target groups were defined not only in traditional terms such as age, sex, consumer preferences, attitudes, and...
The Scangroup, the Swedish Meat Marketing Association, dominates the Swedish meat market. Strategic discussions based on Monitor research identified socio- cultural segments for a new convenience food concept. The marketing strategy based on these...
Berg, Gunnefur and Grenabo (1989a, September 01). New techniques in product development using quantitative socio-cultural mapping and qualitative typology research to identify Sspecific target groups. ANA - ESOMAR. Retrieved November 30, 2022, from