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Research papers

Describing target groups in terms of life-styles in the leading department store chains in Sweden

This paper describes how new profiles for the main department and variety store chains in Sweden were created based on research where target groups were defined not only in traditional terms such as age, sex, consumer preferences, attitudes, and...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Authors: Ingrid Berg, Lars G. Johnsson
June 15, 1982
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Citation

Berg and Johnsson (1982a, June 15). Describing target groups in terms of life-styles in the leading department store chains in Sweden. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/describing-target-groups-in-terms-of-life-styles-in-the-leading-department-store-chains-in-sweden