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Research papers

Pop art project

Several market research studies concluded that in Latin America, design/form represents a strong competitive differential in the cell phone market. In Latin America, design works as a strong compelling element to cell phone consumers.However, the...

Catalogue: Qualitative 2006
Authors: Andréa Lima, Paula Luz, Richard Nelson
October 8, 2006
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Citation

Lima, Luz and Nelson (2006a, October 08). Pop art project. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/pop-art-project


Research papers

Kaleidoscope project

This paper describes the methodological relevance of ethnography in the development of an integrated communication strategy for both Brazil and Mexico, taking into consideration the cultural distance between these two countries.The results of a study...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Richardson Nelson, Andréa Lima, Paula Luz
October 24, 2004
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Citation

Nelson, Lima and Luz (2004a, October 24). Kaleidoscope project. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/kaleidoscope-project


Research papers

The pantera project

This paper describes an Ethnographic study involving the universe of women in different parts of Brazil and that portrayed the way in which cultural, historical, geographical and social aspects were decisive in the relationship these women...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Paula Luz, Helena Palla
October 28, 2001
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Citation

Luz and Palla (2001a, October 28). The pantera project. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-pantera-project