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Research papers

The impact of generic supermarket products in the United Kingdom

In 1976 the first generic range was launched by Carrefour in France, since when the concept has been adopted in many parts of the world. Their penetration has varied considerably between countries, depending in part upon existing own label strength...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Peter McGoldrick
June 15, 1982
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Citation

McGoldrick, P. (1982a, June 15). The impact of generic supermarket products in the United Kingdom. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/the-impact-of-generic-supermarket-products-in-the-united-kingdom


Research papers

The retail marketing problem

This paper has two parts: firstly, a general consideration of the theoretical and conceptual problems which researchers need to overcome if they are to provide retail management with useful findings in the major problem area of product range and line...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Authors: David Thorpe, Peter McGoldrick
August 1, 1975
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Citation

Thorpe and McGoldrick (1975a, August 01). The retail marketing problem. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/the-retail-marketing-problem