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Research papers

The ARF audit of procedures for media audience research studies

This report describes a new framework for ARF audits of media audience research surveys. The goals of the new framework which is called “The ARF Audit of Procedures” are to expedite and standardise the auditing process and reporting and to...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990

Research papers

The ARF audit of procedures for media audience research studies

The purpose of this report is to outline policies and procedures for the management and implementation of audits conducted under The ARF Audit of Procedures for audience research studies. The Policies Report presents the overall plan for ARF audits....

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990

Research papers

What is wrong with the audit data we use for decision-making in marketing

A major and well-known "tool of our trade" is the collection of information through observation. The major applications of observation as an information-collection method may be classified into the categories of the audit, coincidental recording...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: Peter S.H. Leeflang, A. J. Olivier
September 1, 1980

Research papers

The MRC minimum standards

This paper explains the use of the MRC (Media Rating Council) Minimum Standards as evaluation criteria for different types of media measurement including the special consideration given before using them for site centric measurement.

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: George Ivie, Nick Terlizzi
Company: Ernst and Young Services Pty Ltd
June 1, 2001

Research papers

Market research and the decision maker

In the course of preparing a paper that would do justice to the chosen title, one becomes conscious of how broad and relatively unexplored the subject is. The issue of how to get market research used by decision makers has not been a popular topic...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: John Palmer
September 1, 1974

Research papers

An experiment in typology: Evaluating physician productivity classification through the use of syndicated audit services

At the beginning, perhaps a few general comments are in order. All of us recognise the end purpose of our efforts in the area of physician typology. It is to identify those segments of the physician population which contain our best customer...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: David Labson, David A. West
June 15, 1970