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Research papers

The use of market and brand trend data deriving from the R.B.l. motorists diary panel in the United Kingdom

This paper sets out to illustrate by example the use of a Motorists Diary Panel covering both the petrol and motor oil markets. We have taken, two separate marketing activities which have had a profound effect on the market and a third example...

Catalogue: Seminar 1972: Panels
Authors: Roger Sargood, I. M. Hunt
Company: ESSO
June 15, 1972
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Citation

Sargood and Hunt (1972a, June 15). The use of market and brand trend data deriving from the R.B.l. motorists diary panel in the United Kingdom. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-use-of-market-and-brand-trend-data-deriving-from-the-r-b-l-motorists-diary-panel-in-the-united-kingdom


Research papers

Some problems in collecting continuous diary panel data from a rapidly changing universe

The Baby Panel is an example of the panel technique being very successfully adapted to measure a market where buyers remain for a relatively short period of time and yet during that time their characteristics change dramatically. One might summarise...

Catalogue: Seminar 1972: Panels
Author: John R. Lawford
June 15, 1972
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Citation

Lawford, J. R. (1972a, June 15). Some problems in collecting continuous diary panel data from a rapidly changing universe. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/some-problems-in-collecting-continuous-diary-panel-data-from-a-rapidly-changing-universe


Research papers

What is the short-term effect of advertising?

This paper describes the new methods of analysis which were developed to isolate this relationship in such a way that it is not contaminated by spurious variables. Nine of the product fields covered by the diary have been studied: washing powders,...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Colin McDonald
September 1, 1970
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Citation

McDonald, C. (1970a, September 01). What is the short-term effect of advertising? . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/what-is-the-short-term-effect-of-advertising--766


Research papers

Short term diaries

Information about events which happen with great regularity are, individually, of such small importance that no individual could be relied on to list them accurately from memory. But each individual event, when added together, can have very important...

Catalogue: ESOMAR Congress 1968
Authors: John Bermingham, Bryan A. Bates
June 15, 1968
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Citation

Bermingham and Bates (1968a, June 15). Short term diaries. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/short-term-diaries


Research papers

Can informant claims on product purchase made at an interview be used for media planning?

The purpose of the work upon which this paper is based was to examine the implications, for the immediate purposes of current media planning in the United Kingdom, of an important experiment reported to the ESOMAR-WAPOR Congress 1967. We owe a...

Catalogue: ESOMAR Congress 1968
Authors: Simon Broadbent, Peter B. Mooney
June 15, 1968
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Citation

Broadbent and Mooney (1968a, June 15). Can informant claims on product purchase made at an interview be used for media planning?. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/can-informant-claims-on-product-purchase-made-at-an-interview-be-used-for-media-planning-


Research papers

How accurately can product purchasing behaviour be measured by recall at single interview?

This paper reports some of the findings of an experimental study which Attwood Consumer Panel housewives in Great-Britain were interviewed (anonymously) on their purchasing behaviour in 12 consumer product fields being measured in the Panel diaries....

Catalogue: ESOMAR/WAPOR Congress 1967
Author: John Parfitt
August 1, 1967
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Citation

Parfitt, J. (1967a, August 01). How accurately can product purchasing behaviour be measured by recall at single interview?. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/how-accurately-can-product-purchasing-behaviour-be-measured-by-recall-at-single-interview-


Research papers

Some experiments in survey and studies on tourism

The following report deals only with survey on French tourists who spend their holidays in France. The I.N.S.E.E. had already included questions on holiday spending in the survey mentioned above, which was effected a posteriori. It aimed to determine...

Catalogue: Seminar 1967: Travel and Tourism
Author: Jacques Antoine
June 15, 1967
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Citation

Antoine, J. (1967a, June 15). Some experiments in survey and studies on tourism. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/some-experiments-in-survey-and-studies-on-tourism