Resources Library by ANA

Embracing agility

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In the push to evolve innovation processes and speed to market, hear how AB InBev is disrupting the traditional stage-gate model of yes/no decisions and changing to one that is...

Catalogue: Client Summit 2019- Spring Edition

Author: Derick Davidson

Company: AB InBev

June 27, 2019

Marketing education for small business

This paper sets out to both examine some of the particular and peculiar needs of the small business sector as well as mapping a plea for changed attitudes among marketing (and other) educators.

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: A. H. Davies

June 1, 1976

Interactive TV

New communications technologies are promising an array of new interactive services that will be available in the near future to consumers. In assessing the market for interactive television, our research focused on these objectives: 1. What is the...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Marjorie Michitti

May 1, 1994

The changing information needs of the business community

Part I of this paper sets out by examining the external factors of change and how corporations are organisationally adjusting to the new reality. Set against this background, the new type of highly adaptable and flexible company has very specific...

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: Emil Baschnonga, Georgette Lubbock

January 25, 1984

Concept testing in the post-launch phase

There is probably very little early post-launch research in the life of a new product which is true concept testing. An informal analysis is made in this paper of the kinds of situation in which a company might feel that post-launch concept research...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Author: P. C.M. Hamblin

March 1, 1975

Mobilizing values to slice up the market

The paper reports on a test of the model in a benchmark study done in the field of financial institutions. Respondents are categorized and grouped using the two key measures, and the predictions about them tested using a perceptual mapping technique...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Author: Jan Hofmeyr

June 15, 1989

Big Data and research data

We all know companies hold more customer data than ever before, but how can we successfully marry this to primary research? What's the best way to map psychographic data (attitudes, behaviours, responses, etc.) to the data you reliably have for all...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Joe Catling, Rupesh Patel

Company: Relish Research

November 18, 2016

Micro-moments that matter: How to effectively target Chinese travellers

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}An obsession to use digital often obscures the true purpose of marketing, In this...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Emma Donnellan, Komal Roy, Yuan Liu

Company: Kantar

September 8, 2019

How research is used to bridge the gap between consumers and product developers in order to optimise products

The increasing opportunities for development of cross-border business and the growing requirement for the major international client companies to rationalise their brands across the world has put renewed demands on international market research...

Catalogue: Seminar 1993: Marketing And International Research

Author: Vivien S. Wilton-Middlemass

June 15, 1993