Resources Library by ANA

The qualitative approaches and their anticipatory function (French)

How can future factors be detected by a qualitative approach? Two considerations flow from that question: 1. The emergence of new experiences and perceptions remains latent in large part for lack of concepts, of mental images, of words to define them...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Jean Deslandes, Sylvie Motte

June 15, 1986

The changes in sexual mores in the1980's as a result of the arrival of AIDS

AIDS is a topic that can potentially affect every member of the Conference. It is probably the major health hazard that European governments have had to face this century. Since the Autumn of 1985 reflexions has been involved in researching the issue...

Catalogue: ESOMAR Congress 1987

Author: Chris Stride

September 1, 1987

Common market, uncommon cultures

This paper attempts to quantify some of the key differences and similarities between European countries through comparative empirical data, and to suggest some common threads. It compares first the different media environments and different...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Steven Barnett

June 15, 1990

The facet analytical approach to marketing research

Several recent studies in social psychology, organizational behavior, health research and in most of the social sciences have utilized facet theory as a metatheoretical framework to design models and complex theories. Its history can be traced back...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Author: Jacob Hornik

June 15, 1993

Renewing the original bonds

Market research has its roots in psychological theory and method, but there is a growing gap between psychological understanding and market research practice.Marketers today often rely on implicit or naïve explanations rather than formal theories...

Catalogue: Congress 2006: Foresight

Author: David G. Bakken

September 17, 2006

The practical value of a survey on sexual behaviour and attitudes towards sex in The Netherlands

The particular survey into sexuality in Holland was co-ordinated by the market and opinion research department of the publishing house concerned. An advisory committee was formed consisting of the Attwoods Netherlands team charged with the conduct of...

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: Jan D. Noordhoff

February 1, 1970

Latino youngsters

Youth (defined as 16-25) in Latin America is both an actor and a target of change. At that age, they are either at school (High school or University) or entering the productive world. Not only are they consumers (and vectors of fads, new values,...

Catalogue: Latin America 2008

Authors: Brieuc Martin-Onraet, Gregorio de Villa

May 13, 2008

Contextual actions speak louder than words

Context is everything! The impact of context on human behaviour has been widely demonstrated in numerous experiments, both academic and marketing related. People don’t always do what they say because they generally don’t have a clue what...

Catalogue: Congress 2015: Revelations

Authors: Jasper Scheir, Sjoerd Koornstra

Company:

October 1, 2015

Blindfolded, describing an elephant

There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it,...

Catalogue: Congress 2018

Author: Leigh Caldwell

September 23, 2018