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Research reports

Qualitative research into Sunsilk foam conditioner

Elide are considering the possibility of adding apremium foam aerosol to the current Sunsilk liquidconditioner range. The agency has developed a numberof different potential creative treatments, andqualitative research is desirable to explore these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Qualitative research into Sunsilk foam conditioner . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-foam-conditioner-


Research reports

Temana Ltd.

Temana is considering the marketing of a range of itemsfor Home Security. As yet consideration does not involvethe introduction of new products so much as the bringingto toghter under a common name and promotional methods, anumber of items already...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1975
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Citation

, C. (1975a, March 12). Temana Ltd.. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/temana-ltd-


Research reports

Qualitative research on Handifish advertising

This research was undertaken to check out the communicationand appeal of the 'Jacques Cousteau' film, to assess whetherthe approach it represents is the optimum form for thenational extension. The research was done in the Londonarea where housewives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 8, 1975
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Citation

, C. (1975a, February 08). Qualitative research on Handifish advertising. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-handifish-advertising


Research reports

Qualitative research into the brand image of Rose's

Rose's and JWT have agreed that there is an opportunityto extend the range of new food and drink products marketedunder Rose's brand name. These products are intendedto be branded strongly in the Rose's idiom and to bedeveloped to complement the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 12, 1974
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Citation

, C. (1974a, December 12). Qualitative research into the brand image of Rose's. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-brand-image-of-rose-s


Research reports

Quantitative research on alternative names for BabyBoots

Boots have developed an enlarged range of baby goodsto cover the complete range of needs of the 0-5-year-oldchild. The objectives of this second stage in the research wereto undertake a further investigation of alternative names,concentrating on...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 18, 1974
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Citation

, C. (1974a, November 18). Quantitative research on alternative names for BabyBoots. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/quantitative-research-on-alternative-names-for-babyboots


Research reports

Qualitative research on Domestos range extensions

The Company is considering developing certainnew household products. One strategic approachis to use an existing brand name, such asDomestos, to aid and support these products: general purpose cleaner, spry disinfectant, and bathroom cleaner.About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1974
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Citation

, C. (1974a, July 01). Qualitative research on Domestos range extensions . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-domestos-range-entensions-


Research reports

Sovereign extension

Consideration is being given to the extension of theSovereign range, making use of the different configurationsfor A Tipped and for Sub B Tipped versionsexamined in previous research. A further aspect of the problem is the need to considerapproaches...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 13, 1974
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Citation

, C. (1974a, May 13). Sovereign extension. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/sovereign-extension


Research reports

Qualitative research into After Eight Crisp Mint

There has been growth and activity in the 'crisp mint'sector of the market, in particular, the "ElizabethShaw" brand. However, this brand is only bought bya small minority (3.5% of adults) and itis thought that there may be considerable potentialfor...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 11, 1974
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Citation

, C. (1974a, February 11). Qualitative research into After Eight Crisp Mint . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-after-eight-crisp-mint-


Research reports

Qualitative research on Clipstore as a universal storage system

Black and Decker is considering the marketingof a storage-system called Clipstor. This consists basicallyof a metal bar or rail to which various attachments can be clippedor fixed. The use of this system as a tool-storage system wasexplored in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 11, 1974
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Citation

, C. (1974a, February 11). Qualitative research on Clipstore as a universal storage system. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-clipstore-as-a-universal-storage-system