Resources Library by ANA

Faster and cheaper

This presentation describes the results of two studies conducted by ICM Research and MSTS. The first, The Research Buyers Survey, describes work undertaken amongst a range of research buyers to understand their views of different data collection...

Catalogue: Congress 2007: Excellence

Author: Jerry Thomas

Company: ICM Research

September 19, 2007

Beyond research

What emotions are really, and how can we structure these emotions before assessing how we can actually measure them? Together with i-City, Psilogy is developing a profiling system that accounts for both behavior and emotion, taking into account the...

Catalogue: Congress 2007: Excellence

Authors: Philip De Wulf, Emmanuel Verhagen

September 19, 2007

A powerful mix

The objective of this paper is to introduce an innovative methodology for propagating audience data in a consumer panel in order to build a 'single source' and to measure advertising efficiency.

Catalogue: WM3 2007

Authors: Jean-Luc Stehlé, Laurent Battais

June 3, 2007

Personal web spaces and social networks

This paper discusses the phenomenon of online personal spaces and what this means for business. Looking ahead, beyond Web 2.0, the wider implications of a networked world are considered.This paper incorporates new quantitative findings.

Catalogue: WM3 2007

Authors: Caroline Vogt, Stuart Knapman

Company: Microsoft

June 3, 2007

Building an online rural panel in an offline market

The paper relates the story of building an online rural panel in Malaysia, an emerging market with low Internet penetration. Until now, tapping the rural mind has been a time consuming, costly and unreliable business; but we can't do without those...

Catalogue: Asia Pacific 2007

Authors: Sandra van Hellemond, Hubertien Koopman

March 12, 2007

The low income consumer

This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, with information from 14 countries in Latin America, including the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bolivia and Colombia),...

Catalogue: Latin America 2006

Author: Ana Cláudia Hernandes Fioratti

October 20, 2006

Response rates

This paper argues that truly active and fully beneficial panel management can only be achieved by identifying and exploring the various factors affecting response rates.Not only is a pragmatic approach to response rates the cornerstone of successful...

Catalogue: Panel Research 2006

Author: Andrei Postoaca

Company: Ipsos MRBI

October 8, 2006

Benefits and challenges of multi-sourcing

Multi-sourcing, or using multiple sample providers to recruit respondents into a single survey, is becoming a necessity for large research agencies and panel companies alike.The paper discusses the results of a comparison study of nine US sample...

Catalogue: Panel Research 2006

Author: Olivier de Gaudemar

October 8, 2006

Assessing individual respondents' quality

This paper introduces a new method to assess respondent quality before inviting them to clients' surveys. Respondents complete a mock concept test that measures behavioural variables and aggregates them into a score. Furthermore, a longitudinal score...

Catalogue: Panel Research 2006

Authors: Christian Loeb, Adriane Hartmann

October 8, 2006