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Videos

Real people don't live in corporate offices

If you want to learn about the people who use or don't use your products, you need to Get Out Of The Office (GOOTO).

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Dan Wish
December 12, 2018

Videos

The magical body mirror

The problem: Is there a fast and easy way to segment consumers in most contexts and across categories? Solution: Develop a new market segmentation model that helps predict personality dimensions, decision patterns, emotions, and attitudes towards...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Ana Maria Moreno, Rodrigo Salgado
November 11, 2018

Videos

Social cooling

As oil lead to Global Warming, data leads to Social Cooling. Comparing these two problems is not just intended as a warning. It offers hope, a blueprint for how to deal with this issue, and a deeper understanding of what it means to be human in our...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Tijmen Schep
November 11, 2018

Videos

Value of vir-ture

Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimisation go hand-in-hand? This will be answered by testifying the importance of online in contextualising human psyche within culturally constituted...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kshipra Rustogi
Company: Kantar
November 11, 2018

Research papers

Value of vir-ture: Virtual understanding culture

This paper proposes a methodological approach that offers a clear-cut edge in accelerating the understanding of consumers' cultural context.Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimisation go...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kshipra Rustogi
Company: Kantar
November 11, 2018

Videos

Building the world's intelligence platform

Building the world's intelligence platform and capturing human behaviour at scale. The market research industry has a major problem: big brands don't trust its results. Companies are fed up with claimed behaviour and outdated panels and surveys. But...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Tugce Bulut
Company: Streetbees
November 11, 2018

Research papers

The magical body mirror

The problem: Is there a fast and easy way to segment consumers in most contexts and across categories? Solution: Develop a new market segmentation model that helps predict personality dimensions, decision patterns, emotions, and attitudes towards...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Alejandro Salgado-Montejo, Ana Maria Moreno, Rodrigo Salgado, Daniela Greiffenstein, Jorge Alvarado
November 11, 2018

Videos

Blindfolded, describing an elephant

There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it,...

Catalogue: Congress 2018
Author: Leigh Caldwell
September 23, 2018

Videos

Find YOUR Brilliance!

The future is here - calling for Brilliance from us all: to compete, to convince and to inspire. Executive speaking and gravitas coach Caroline Goyder, with comedian-turned-researcher Will Goodhand, will equip you to unlock YOUR personal brilliance.

Catalogue: Congress 2018
Authors: Caroline Goyder, Will Goodhand
Company: System1 Research Ltd
September 23, 2018