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Research papers

The use of conjoint analysis in forecasting and price elasticity for a new pharmaceutical entry

This paper presents a quantitative marketing research survey through the use of multivariate techniques to address several pre-launch issues of a new product. The main emphasis in the analysis is the use of the conjoint model to determine the actual...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: Mila C. Montemayor-Orr
June 15, 1987
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Citation

Montemayor-Orr, M. C. (1987a, June 15). The use of conjoint analysis in forecasting and price elasticity for a new pharmaceutical entry. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-use-of-conjoint-analysis-in-forecasting-and-price-elasticity-for-a-new-pharmaceutical-entry


Research papers

The role of qualitative research in planning new industrial products

This study illustrates the use of focus group research in the development of a new product in a high-technology field. Most U.S. high technology firms conduct very little formal market research, and they rarely conduct qualitative market research as...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Authors: Eric Almquist, Yvette Kirby
February 26, 1986
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Citation

Almquist and Kirby (1986a, February 26). The role of qualitative research in planning new industrial products. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-role-of-qualitative-research-in-planning-new-industrial-products


Research papers

The importance of being the first in a rapidly growing market

Sanoma bought Tecnopress in the beginning of 1983 with the aim of broadening its range of publications, which consisted largely of family and women's magazines. Negotiations between Tecnopress and Sanoma produced agreement to the effect that there...

Catalogue: Seminar 1985: Quality In Publishing
Authors: Jukka Miettinen, Jorma Sairanen
November 27, 1985
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Citation

Miettinen and Sairanen (1985a, November 27). The importance of being the first in a rapidly growing market . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-importance-of-being-the-first-in-a-rapidly-growing-market-


Research papers

A programme of business research across Europe, with critical decisions on capital investment and marketing activity dependent on the results

The brief for this research project came from the Brussels based product manager responsible for commercial stationery products. A new commercial product had been launched with great success in the USA in 1980 and then gradually released to Europe,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Authors: Roy Haworth, Margaret Holmes
June 15, 1984
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Citation

Haworth and Holmes (1984a, June 15). A programme of business research across Europe, with critical decisions on capital investment and marketing activity dependent on the results. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/a-programme-of-business-research-across-europe-with-critical-decisions-on-capital-investment-and-marketing-activity-dependent-on-the-results


Research papers

Perspectives on the new product development process

Productivity and success in the new product area could be vastly improved through increased concentration and thinking in the early stage planning phase; particularly, in terms of defining the strategic role of the new product, identifying and...

Catalogue: Seminar 1983: New Product Development
Author: Joseph Plummer
November 2, 1983
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Citation

Plummer, J. (1983a, November 02). Perspectives on the new product development process. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/perspectives-on-the-new-product-development-process


Research papers

Assessing new product opportunities in international markets

This paper reviews some methods for assessing foreign product opportunities and presents a sample case (introducing a North American beer in Europe) of international market choice. The paper shows that by following a methodological approach the firm...

Catalogue: Seminar 1983: New Product Development
Author: Nicolas Papadopoulos
November 2, 1983
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Citation

Papadopoulos, N. (1983a, November 02). Assessing new product opportunities in international markets . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/assessing-new-product-opportunities-in-international-markets-


Research papers

Getting the product mix strategy right via model for positioning assessment and potential prediction

This paper will describe a model and market measurement system which predicts new product potential at the concept/product stage of development and explicitly links the prediction to perceptions before and after use. The discussion includes model...

Catalogue: Seminar 1983: New Product Development
Authors: Robert L. Klein, Katherine A. Moore, Sandra K. Eubank
November 2, 1983
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Citation

Klein, Moore and Eubank (1983a, November 02). Getting the product mix strategy right via model for positioning assessment and potential prediction. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/getting-the-product-mix-strategy-right-via-model-for-positioning-assessment-and-potential-prediction


Research papers

Product screening and product optimization

In this paper, I shall discuss an alternative approach which, although developed in the early fifties, has only recently been applied for the development of consumer goods and which is based on Response Surface Methodology (RSM) and the use of...

Catalogue: Seminar 1983: New Product Development
Author: Juergen Schwoerer
November 2, 1983
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Citation

Schwoerer , J. (1983a, November 02). Product screening and product optimization . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/product-screening-and-product-optimization-


Research papers

Simulated test markets

This paper starts from the premise that the Simulated Test Markets (STMs) now being used in Europe have an impressive track record in terms of the validity of the predictions they make regarding the future success of new products. The techniques that...

Catalogue: Seminar 1983: New Product Development
Authors: Stafford Crossman, Peter J. Hayes
November 2, 1983
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Citation

Crossman and Hayes (1983a, November 02). Simulated test markets. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/simulated-test-markets